Shopify now provides personalized recommendations for apps that can help you run or grow your business. These recommendations are based on stores that are similar to yours in terms of your gross market value (GMV), your monthly recurring revenue (MRR), your industry, your location, the age of your store, and other attributes. Some recommendations can also be informed by how you're already using Shopify.
You can see app recommendations in several places, including the Apps page in your Shopify admin, the Recommended for you section on the Shopify App Store homepage, and the Shopify log out page.
App recommendations in your Shopify admin are not advertisements. App developers can't pay Shopify to have an app appear in recommendations.