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Finding apps

You can find apps for your store on the Shopify App Store. You can also download apps directly from an app developer's website. When choosing an app for your store, begin by asking yourself a few questions:

  • What does my store need outside of Shopify’s core features?
  • What would increase my sales (for example, better SEO, marketing, scheduled store sales)?
  • What would make managing my store easier (for example, bulk print shipping labels)?
  • How much do I want to spend on apps?

Finding an app in the Shopify App Store

You can find apps in the Shopify App Store in the following ways:

  • Use the search box to search for apps by feature or name.
  • Use the Categories drop-down menu to sort apps by category. Examples of categories are Dropshipping and SEO.
  • Use the Collections drop-down menu to sort apps by collection. Examples of collections are Made by Shopify and Sales channels. App collections are handpicked by Shopify to include the best tools to help you launch, grow, and manage your online business.

After you enter a search term or select a category, you can use filters to narrow the results. You can change the order that apps are listed in by using the Sort by drop-down menu. The Pricing filter can be used to limit the list to only free apps. All apps created by Shopify are free.

Paying for an app

Paid apps have a monthly fee, a one-time fee, or a fee every time you use it. Most paid apps also offer a free basic plan or a free trial period so you can try the app before purchasing it. You can review the pricing details for an app by clicking the app and scrolling down to the Pricing section.

Multi-language support in the Shopify App Store

You can browse the Shopify App Store in the supported languages that are available. To choose a language, use the language menu in the bottom-right corner of the page. After you choose a language, the navigation elements, categories, and filters in the Shopify App Store are all updated.

Because most app listings are available only in English, you need to search using terms in English to get the most complete set of results. To find app listings that are available in other languages (including French, German, and Japanese), use the language-specific app collections in the Collections drop-down menu.

Although you can post reviews in your preferred language, most review comments are available only in English.

When you request support from an app developer, remember that they might not offer support in your preferred language.

Advertising on the Shopify App Store

Shopify is always looking for ways to help you find apps that you can use to grow your business. We’re currently experimenting with allowing app developers to run ads on certain category pages in the Shopify App Store.

How does Shopify know which ads to show me?

For now, ads in the Shopify App Store appear only on category and subcategory pages (such as Reporting, Inventory Management, Marketing > Advertising and retargeting, and Store design > Email notification templates). You see an ad only if you visit a category page where ads are being displayed. All ads are relevant to the category page where they’re shown. They aren't targeted based on your personal data or information.

Any time a developer pays Shopify to show their app to you, it's marked with a label that says Ad:

Example of a paid ad in the Shopify App Store

The Shopify App Store also provides personalized recommendations for apps that can help you run and grow your business. These recommendations appear in the Recommended for you section:

Example of recommended apps in the Shopify App Store

App recommendations are not advertisements. They're suggestions based on stores that are similar to yours, and are intended to match you with the apps that provide you with the most value. No one pays Shopify to show recommendations to you. To learn more about how recommendations work, see App recommendations.

How are ads reviewed or approved by Shopify?

Only apps that have been approved by Shopify’s quality assurance team are eligible to advertise on the Shopify App Store. Ads can’t be customized by app developers, and they're based on information that was reviewed when the developer submitted their app to the Shopify App Store.

Can I opt out of seeing ads in the Shopify App Store?

Because we’re currently experimenting with ads to see if they’re useful, you can’t opt out. If you have feedback about the ads that you're seeing on the Shopify App Store, then send it to app-store-ads@shopify.com.

Finding an app outside of the Shopify App Store

Some app developers make their apps available to install directly from their own website, instead of listing them in the Shopify App Store. Any unlisted apps that you install aren't supported by Shopify. If you encounter problems while using an unlisted app, then contact the app developer directly for support.

When you install an unlisted app, you receive a warning in your Shopify admin that the app hasn't been reviewed or verified by Shopify. This warning doesn't necessarily mean that the app isn't safe to install in your store. However, unlisted apps do come with a greater risk, so the safest choice is to look for an app in the Shopify App Store.

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