Setting up unique URLs for specific countries or regions
When you set up international domains, you need to create a unique web address or URL for each country or region where you want to offer a localized shopping experience. Depending on how you configure your store's languages and currencies, each URL corresponds to a localized version of your online store. If you use Shopify Payments, then you can also set the default currency of each URL to the local currency of that country or region.
You can set up unique URLs for each country or region that you want to target in the following ways:
- top-level domains, such as
- subdomains, such as
- subfolders, such as
Depending on your search engine optimization (SEO) strategy, you can use one method or a combination of methods. If you're setting up Shopify Markets for the first time, then subfolders are the simplest options because they're easy to set up and offer optimal SEO benefits.
To set up international domains for specific countries or regions, you need to perform the following tasks:
- Choose the best SEO strategy for your international domains.
- Add a unique URL for each target market where you want to offer a localized shopping experience.
- Set up international targeting in Google Search Console.
After you set up your international domains, you need to direct your customers to the URL that matches their language and location preferences.