Set up unique URLs for specific countries or regions

When you set up international domains, you add a unique web address or URL for each market where you want to offer a localized shopping experience. You can set up unique URLs by using one method or a combination of methods, and you can switch methods at any time.

If you're not sure about which method to use, then review the SEO strategies for different international domains before you begin. If you're setting up markets for the first time, then subfolders are the simplest options because they're easy to set up and offer optimal SEO benefits.

By default, only your store's primary language is enabled when you create your markets. If you sell in multiple languages and you set up international domains by using subfolders, subdomains, or top-level domains, then you can enable additional languages for each market. If you don't sell in multiple languages, then only your primary language is available. Learn more about selling in multiple languages.

Set up target markets using your primary domain only

When you set up your markets to use your primary domain only, you don't need to configure any further options in your Shopify admin. Because all markets use the same store URL, you can't customize which languages are available to each market.

Steps:

  1. From your Shopify admin, go to Settings > Markets.
  2. In the Other Markets section, find the market that you want to set up, and then click Manage.
  3. In the Domains and languages section, click Manage.
  4. In the Market domains and subfolders section, select Primary domain only.
  5. Click Save.

Set up target markets using domains or subdomains

Before you can use top-level domains or subdomains for your region-specific URLs, you need to add a domain or subdomain for each market that you want to set up. After you add your domains or subdomains, you assign them to their target markets and enable the languages that you want to display.

Steps:

  1. From your Shopify admin, go to Settings > Markets.
  2. In the Other Markets section, find the market that you want to set up, and then click Manage.
  3. In the Domains and languages section, click Manage.
  4. In the Market domains and subfolders section, select Domain or subdomain.
  5. From the DOMAIN OR SUBDOMAIN list, select the top-level domain or subdomain that you want to assign to this market.
  6. Optional: In the Market languages section, check the languages that you want to enable for this market.
  7. Click Save.

After you set up target markets by using domains or subdomains, you can switch to another method as long as the associated domain or subdomain is connected in your Shopify admin. If you remove the domain or subdomain, then a 404 error page is displayed to customers who try to visit that region-specific URL.

Set up target markets using subfolders

When you set up unique URLs by using subfolders, you add a region-specific suffix that appears at the end of your URL, after the two-letter language suffix for each language that the market supports. If you sell in multiple languages, then you can enable multiple languages for each market.

Steps:

  1. From your Shopify admin, go to Settings > Markets.
  2. In the Other Markets section, find the market that you want to set up, and then click Manage.
  3. In the Domains and languages section, click Manage.
  4. In the Market domains and subfolders section, select Subfolders.
  5. In the SUBFOLDERS box, enter a region-specific suffix for your target market. For example, eu for Europe or ca for Canada.
  6. Optional: In the Market languages section, check the languages that you want to enable for this market.
  7. Click Save.

If you later decide to delete a market that uses subfolders, then a 404 error page is displayed to customers who try to visit that region-specific URL. To redirect those customers to your primary domain or another region-specific URL, you can import URL redirects by using a CSV file.

Next steps

After you set up your region-specific URLs, you need to do the following tasks for every domain and subdomain in Google Search Console:

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