URL redirects can be used to redirect traffic from one web page to another. When you change a URL on your Shopify store, you can create a URL redirect to ensure your customers can still find what they're looking for.
For example, if you delete a product, then you can set up a URL redirect so that when customers enter the URL for that product, they're redirected to a similar product on your store.
Create a URL redirect
From your Shopify admin, click Settings > Apps and sales channels.
From the Apps and sales channels page, click Online store.
Click Open sales channel.
Click URL Redirects.
In Redirect to, enter the new URL that you want to redirect visitors to. If you want to redirect to your store's home page, then enter
Click Save redirect.
Only broken URLs should be redirected. Broken URLs might load a "page not found" placeholder message, or "404" might display somewhere on the page or in the page title. If the URL still loads a valid webpage, then the URL redirect won't work.
Manage your URL redirects
You can manage your URL redirect list in the following ways:
- Filter URL redirects by date
- Save a URL redirect filter
- Delete a URL redirect filter
- Edit the name of a URL redirect filter
- Edit URL redirects individually
- Edit multiple URL redirects at the same time
- Export your URL redirects
- Import your URL redirects
- Delete URL redirects
Filter URL redirects by date
- Click Date added.
- From the drop-down menu, choose the date period that you want to filter.
Save a URL redirect filter
- Create a filter using the search box or by filtering URL redirects by date.
- Click Save filters.
- Select a name for your filter.
- Click Save filters. Filters are saved as a new tab at the top of the list.
Delete a URL redirect filter
- Select the filter that you want to delete.
- Click Saved.
- Click Remove tab, and then click Remove.
Edit the name of a URL redirect filter
- Select the filter that you want to edit.
- Click Saved.
- Edit the tab name, and then click Save filters.
Edit URL redirects individually
- Click the URL redirect that you want to edit.
- Enter the changes.
- Click Save redirect.
Edit multiple URL redirects at the same time
- Select the URL redirects that you want to edit.
- Click Edit redirect.
- Enter the changes.
- Click Save.
Export your URL redirects
- Click Export.
- Choose which redirects you want to export.
- Select which type of CSV file you want to export.
- Click Export URL redirects.
Import your URL redirects
To import your existing URL redirects:
- Click Import.
- Click Add File and select a CSV file.
- Click Upload file.
- Review the import.
- Click Import redirects.
- Click Close.
Delete URL redirects
- Select the URL redirects that you want to delete.
- Click More actions.
- Click Delete selected redirects.
- Click Delete to confirm your decision.
Redirects and subfolders
Creating a URL redirect applies to all language or market subfolders set up using Shopify Markets.
For example, John's primary market is the United States on
johns-apparel.com. He also has a market for Canada on a subfolder at
johns-apparel.com/en-ca. John decides to stop selling a blue t-shirt on his store, so he deletes the product, and then creates a single URL redirect from
After creating the URL redirect, customers in the United States who try to visit
/products/blue-t-shirt are automatically redirected to
johns-apparel.com/collections/t-shirts, and customers in Canada who try to visit
johns-apparel.com/en-ca/products/blue-t-shirt are automatically redirected to
John can still create individual redirects for each subfolder if he wants to redirect people to a different destination for each market.