URL redirects

URL redirects can be used to redirect traffic from one web page to another. When you change a URL on your Shopify store, you can create a URL redirect to ensure your customers can still find what they're looking for.

For example, if you delete a product, you can set up a URL redirect so that when customers enter the URL for that product, they are redirected to a similar product on your store.

Create a URL redirect


  1. From your Shopify admin, go to Online Store > Navigation.

  2. Click URL Redirects.

  3. Click Add URL redirect.

  4. In Redirect from, enter the old URL that you want to redirect visitors from.

    Only broken URLs should be redirected. Broken URLs might load a "page not found" placeholder message, or "404" might appear somewhere on the page or in the page title. If the URL still loads a valid webpage, then the URL redirect won't work.

  5. In Redirect to, enter the new URL that you want to redirect visitors to. If you want to redirect to your store's home page, then enter /.

  6. Click Add.

Manage your URL redirects

You can manage your URL redirect list in the following ways:

Filter URL redirects by date


  1. Click Filter.
  2. From the drop-down menu, click Select a filter. Then click Date added.
  3. Click Select a value and select whether to search before or after a date.
  4. Enter the date.
  5. Click Add filter.

Edit URL redirects


  1. Click the URL redirect that you want to edit.
  2. Enter the changes.
  3. Click Save redirect.

Export your URL redirects


  1. Click Export.
  2. Choose which redirects you want to export.
  3. Select which type of CSV file you want to export.
  4. Click Export items.

Import your URL redirects

To import your existing URL redirects:

  1. Click Import.
  2. Click Choose File and select a CSV file.
  3. Click Upload file.
  4. Review the import.
  5. Click Import redirects.

Delete URL redirects individually


  1. Select the URL redirect that you want to delete.
  2. Click Actions.
  3. Click Delete selected redirects.
  4. Click Delete to confirm your decision.

Delete many URL redirects at once

You can delete multiple URL redirects at once by using the Actions button. Find out more about using Bulk actions.

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