Instagram Shopping

Instagram Shopping

You can sell your products on Instagram by using the Instagram Shopping feature in Facebook and Instagram by Meta. Instagram Shopping creates a shop on your Instagram profile and lets you tag your products in posts and stories. Customers can select View Shop on your Instagram profile to view all your products in Instagram. Customers can also click posts to view a tagged product, and then select View on Website to make a purchase on your online store.

If a customer clicks a product listed on Instagram to view it and make a purchase, then the order is listed as referred by Instagram.

To use the Instagram Shopping feature you need to be located in a country or region that is supported by Instagram and your products need to meet the product requirements for selling on Facebook and Instagram by Meta.

Learn more about adding your product catalog to Instagram in the Instagram Help Center.

Tagging products

You can tag products in your Instagram posts and stories. Customers who find your tagged products on Instagram can tap a link to view and buy a product in your online store.

Products need to be available in your Facebook catalog and Shopify online store to be tagged in an Instagram post or story.

Tagging products on Instagram

After you're approved in your Instagram business profile and you have added your Facebook product catalog, you can tag your products in Instagram posts and stories.

To learn more about tagging products, refer to How do I tag Instagram products in posts on Instagram?.

Tagging products in Instagram stories

You can tag your products in Instagram stories using shopping stickers. You can only tag products on image story posts, not videos. To learn more about Instagram stories, refer to Stories in the Instagram Help Center.

Moving or deleting tags on Instagram

You can move or delete product tags on Instagram. To learn more about moving or deleting product tags, refer to How do I move or delete products I've tagged on Instagram? in the Instagram Help Center.

Changing your product's description

To change the product description, name, or price displayed in the product tag details, you need to edit the product listing on Shopify and publish the updated product to Facebook. Your product description cannot be different on Instagram than it is in Shopify.

If there's an incorrect price for a product on Instagram, then make sure that your price and compare-at price are correct in Shopify. You can also check your Facebook Commerce Manager to make sure that there's no sale start or end date on the product.

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