Setting up and managing Amazon offers and listings

You can set up default Amazon product listings and set up apparel size information for your Amazon listings. Amazon product listings are split into the following two parts:

  • The Listing includes the product images, title, description, and product identifiers, such as the UPC or EAN, and is shared content across all Amazon sellers that sell the same product.
  • The Offer includes the product price, inventory quantity, and fulfillment options provided by sellers as their offer to sell that product. Offers are unique to each seller.

Every product on Amazon has a single product listing page, which contains one set of Listing content. However, it's possible for multiple sellers to provide different Offer values for the same product.

You can customize your Amazon offers and listings by setting Amazon listing defaults and turning off listing details sync. To list and edit your products, refer to Listing and editing your products on third-party marketplaces using the Marketplace Connect app.

Set up default Amazon listing settings

You can set up default Amazon listing settings that you can apply to future listings. Your existing listings aren't affected by your default listings. You can set up the following Amazon defaults listing settings:

  • Default Amazon price rule: This setting allows you to choose a constant value, percentage increase or decrease, or dollar increase or decrease relative to your Shopify catalog price, and applies price rounding if desired.
  • Default Amazon quantity rule: This setting lets you set a fixed inventory value, buffer, or maximum quantity for product inventory on an Amazon listing.
    • For example, if you set a buffer of 2 when your store inventory is 5 for a product, then the listing displays 3 of that item in stock.
    • For example, if you set a maximum quantity of 5, then a maximum quantity of 5 always displays on listings, unless your store inventory drops below 5 for that item, in which case the listing displays the actual inventory.
  • Fulfilled by Amazon (FBA) or merchant fulfilled: This setting lets you choose whether orders containing that product listing are fulfilled from your Shopify admin (merchant fulfilled), or by Amazon (FBA). Learn more about fulfilling Amazon orders.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Marketplace Connect.

  3. Click Open app.

  4. From the Marketplace Connect app, click Settings,

  5. Click the Settings drop-down menu, and then select Amazon.

  6. In the Update Amazon defaults section, set up your default Amazon listing settings:

    • To set a price rule for future Amazon listings based on your catalog price, enter a Default Amazon price rule.
    • To set a quantity rule for future Amazon listings, enter a Default Amazon quantity rule.
    • To choose your default fulfillment method for future Amazon listings, select either Merchant fulfilled or FBA in the Fulfilled by Amazon (FBA) or merchant fulfilled section.
  7. Click Save.

Set up apparel size information for your Amazon listings

You can set up size information for your apparel products that you sell on Amazon. You need to select an Amazon product category and type to set up size information for your apparel products

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Marketplace Connect.

  3. Click Open app.

  4. From the Marketplace Connect app, click Listings.

  5. Click the Listings drop-down menu, and then select Amazon.

  6. Click the product that you want to edit.

  7. Click Listing details.

  8. Select an Amazon product category:

    1. In the Category & Product type section, click Choose an Amazon category.
    2. Search for the product category, and then select the product category.
    3. Click OK.
  9. Select a product type:

    1. In the Category & Product type section, click Choose a product type.
    2. Search for the product type, and then select the product type.
    3. Click OK.
  10. Select, and then complete the product information.

  11. Click Save.

Turn off listing details sync for Amazon listings

If your Shopify store is connected to Amazon and you want to manage your listing details such as titles, descriptions, and images directly on Amazon instead of syncing them from Shopify, then you can turn off Send listing details in the bulk editor.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Marketplace Connect.

  3. Click Open app.

  4. From the Marketplace Connect app, click Listings.

  5. Click the Listings drop-down menu, and then select Amazon.

  6. Click Bulk edit.

  7. Click the Columns button to create product groups, and in the Listing details section, click Send listing details so that the button is no longer gray.

  8. Click Done.

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