Performance analytics

In your Shopify admin, you can access reports that track how the Shop channel is impacting your business. For example, you can run a report on how many of your sales were made through the Shop app, or which websites are referring customers to your Shop Store.

View performance analytics

If you've activated the Shop channel, then you can find information about how Shop is impacting your business. For example, you can find details on your sales, orders, tracking, and impressions.

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shop.

  3. Click Open sales channel.

  4. Click Analytics.

  5. View a specific performance metric and select a time frame, if applicable.

In your analytics, All Shop refers to sales or orders made using the Shop app and Shop Pay. Shop Pay includes sales or orders made on any available channel, including your online store.

If you don't have enough customers using Shop, then certain performance metrics won't be available. These metrics are available after more customers start using Shop.

View a list of the sessions referred by the Shop app

In your Shopify reports, sessions referred by the Shop app are listed in the sessions by referrer report and the sessions over time report as shop_app in the UTM Campaign Name source column. You can filter the list by referrer name to view only sessions referred by Shop.


  1. In Shopify, go to Analytics > Reports.
  2. Under Acquisition, click Sessions by referrer.
  3. Click Edit columns, and then select UTM campaign source.
  4. Click Manage filters.
  5. Click Select filter, and then select UTM campaign source.
  6. Click Search and then select or enter shop_app.
  7. Click Apply filters to view a list of sales referred by Shop.
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