Set up the Shop channel

Set up the Shop channel to manage how your Shop Store displays to customers in the Shop app, and manage your shopping settings. After you set up the Shop channel, you can customize your Shop Store details and home page.

Add the Shop channel to Shopify

Desktop
  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Shopify App Store.
  3. If applicable, then log in to continue to the Shopify App Store.
  4. From the Shopify App Store, search for Shop to learn more about the sales channel.
  5. Click Add channel or Add app.
iPhone
  1. From the Shopify app, tap the button.
  2. Tap +, and then tap Sales channels.
  3. From the Add sales channel screen, tap Shop.
  4. Tap Add Shop.
Android
  1. From the Shopify app, tap the button.
  2. Tap +, and then tap Sales channels.
  3. From the Add sales channel screen, tap Shop.
  4. Tap Add SHOP.

If you don’t want to sell on Shop, then you can opt out of Sell with Shop. To remove the Shop channel, refer to Removing a sales channel from your Shopify admin.

Sell with Shop

The Sell with Shop setting manages all the features that let customers purchase from your store on Shop. This includes the Shop Store, product detail pages, and checkout. This setting allows you to sell your products on the Shop app, and must be activated for your store to be discoverable in searches.

If your store meets the eligibility requirements in the Shop Merchant Guidelines, then the Sell with Shop setting is activated automatically. If you don't want to sell your products on the Shop app, then you can deactivate the Sell with Shop setting.

Opt out of Sell with Shop

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Shop.
  3. Click Open sales channel.
  4. Click Settings.
  5. In the Sell with Shop section, click Deactivate.

Shop search is designed with ranking systems that help customers quickly find relevant and useful search results in the Shop app and Shop on the web. In order to display in Shop search, your store must meet the eligibility requirements in the Shop Merchant Guidelines and have Sell with Shop activated.

Products display in search results based on the most relevant results to a customer. Your store displays in Shop search results whenever a customer searches for your exact store name.

Improve your Shop search visibility

You can take the following actions to help improve your store's visibility in Shop search:

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