Manage blogs for your online store

You can add blogs to your online store, and then post to the blogs to update your customers about your business or products. Blog posts drive traffic to your site in the following ways:

• Improve your store's Search Engine Optimization (SEO).
• Let you tell stories that convert visitors into customers.
• Increase customer engagement.

Grow your business

Learn more about how a blog can help you grow your business. Get some inspiration for your store's blog by visiting the Shopify Blog.

Add a blog

Your online store has a default blog called News. You can edit any of the details of this blog, as well as create additional blogs.

Steps:

Desktop

1. From your Shopify admin, go to Content > Blog posts.

2. Click Manage blogs.

3. Click Add blog.

4. Give your blog a title, and then select how you want to manage comments.

5. Optional: If you've created a custom template for blogs, then you can select a template. In the Template drop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.

6. Optional: Edit the search engine listing details.

7. Click Save.

iPhone

1. From the Shopify app, tap the … button.

2. In the Sales channels section, tap Online Store.

3. Tap Blog posts.

4. Tap the … button next to Blog posts, and then select Manage blogs.

5. Tap Add blog.

6. Give your blog a title, and then select how you want to manage comments.

7. Optional: If you've created a custom template for blogs, then you can select a template. In the Template drop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.

8. Tap Save.

Android

1. From the Shopify app, tap the ☰ button.

2. In the Sales channels section, tap Online Store.

3. Tap Blog posts.

4. Tap the … button next to Blog posts, and then select Manage blogs.

5. Tap Add blog.

6. Give your blog a title, and then select how you want to manage comments.

7. Optional: If you've created a custom template for blogs, then you can select a template. In the Template drop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.

8. Tap ✓.

After you create your blog, you can add your blog to your main navigation menu.

Edit blog details

You can edit comment management, templates, and search engine listing for your existing blogs.

Note

If you don't have any blogs, then you'll need to create at least one blog and blog post before you can manage or edit blogs.

Steps:

1. From your Shopify admin, go to Content > Blog posts.

2. Click Manage blogs.

3. Click the name of the blog that you want to edit.

4. Edit any of the following details:

   • Edit the title.
   • Change how you want to manage comments.
   • If you've created a custom template for blogs, then select a different template for the blog.
   • Edit the search engine listing details.

5. Click Save.

Edit the search engine listing for a blog

You can edit the text that's displayed in search engine results for a blog. Descriptive titles and descriptions can help new customers find your online store and convince them to click the link. Learn more about search engine optimization.

When you make changes to a blog's search engine listing, you can preview how it might display in search engine results.

If you enter more than 70 characters for a title, or 160 characters for a description, then your text might get cut off in search engine results.

You can make changes to the web address for your blog, but in most cases you won't need to. If you do make changes, then you have a pre-selected option to Create a URL redirect, and the old web address redirects to the new web address.

Steps:

1. From your Shopify admin, go to Content > Blog posts.

2. Click Manage blogs.

3. Click the name of the blog that you want to edit the search engine listing for.

4. In the Search engine listing preview section, click the pencil icon.

5. Enter or edit any of the following fields:

   • In the Page title field, enter a descriptive title. The title is displayed as a link in search engine results.
   • In the Meta description field, enter a description. Consider including relevant keywords and your store's name to help new customers find your page.
   • In the URL handle field, you can change part of the web address. It can't contain any spaces. You can enter dashes (-) between separate words instead of spaces.

6. Click Save.

Link to a blog

You can add blogs to your main navigation menu or within a menu.

If you already have a blog on an external site, then you can add a link in your online store navigation to a blog that's hosted on a third-party platform, such as WordPress, Tumblr, and Blogger.

Tip

Make sure that you link from your blog to your Shopify store to encourage readers to visit. Search the help center for your external blog platform to find instructions for adding an external link.