Add a blog to your online store

You can add blogs to your online store, and then post to the blogs to update your customers about your business or products. Blog posts drive traffic to your site in several different ways:

• Improve your store's Search Engine Optimization (SEO).
• Let you tell stories that convert visitors into customers.
• Increase customer engagement.

Grow your business

Learn more about how a blog can help you grow your business. Get some inspiration for your store's blog by visiting the Shopify Blog.

Add a blog

Your online store has a default blog called News. You can keep this blog, or you can create your own with a custom name.

Create your first blog

If you haven't created a blog post yet, then perform the following steps to create a new blog with a custom name. To perform these steps, you need to create a blog post at the same time.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Add blog post.
3. In the Title field, enter a title for your blog post.
4. In the Content field, enter content for your blog post.
5. In the Organization section, from the Blog drop-down menu, select Create a new blog.
6. In the Blog title field, enter a title for the blog.
7. Click Save.

After you create your blog, you can add your blog to your main navigation menu.

Create additional blogs

If you've created at least one blog post, then perform the following steps to add additional blogs to your store.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage blogs.
3. Click Add blog.
4. Give your blog a title, and then select how you want to manage comments.
5. Optional: If you've created a custom template for blogs, then you can select a template. In the Template drop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.
6. Click Save.

After you create your blog, you can add your blog to your main navigation menu.

Edit a blog name

You can edit the name of your blogs.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click the name of the blog to edit.
3. Enter the new name for your blog in the Title field.
4. Click Save.

Edit the search engine listing for a blog

You can edit the text that's displayed in search engine results for a blog. Descriptive titles and descriptions can help new customers find your online store and convince them to click the link. Learn more about search engine optimization.

When you make changes to a blog's search engine listing, you can view a preview of how it might look.

If you enter more than 70 characters for a title, or 320 characters for a description, then your text might get cut off in search engine results.

You can make changes to the web address for your blog, but in most cases you won't need to. If you do make changes, then you have a pre-selected option to Create a URL redirect, and the old web address redirects to the new web address.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Blog posts.
2. Click Manage blogs.
3. Click the name of the blog that you want to edit the search engine listing for.

4. In the Search engine listing preview section, click Edit website SEO.

5. In the Page title field, enter a descriptive title. The title is displayed as a link in search engine results.

6. In the Description field, enter a description. Consider including relevant keywords and your store's name to help new customers find your page.

7. Optional: In the URL and handle field, you can change part of the web address. It can't contain any spaces.

8. Click Save.

Link to an external blog

You can add a link in your online store navigation to a blog that's hosted on a third-party platform, such as WordPress, Tumblr, and Blogger. The link can be displayed in your main navigation or within a menu, depending on what you choose.

Steps:

Desktop

1. From your Shopify admin, go to Online Store > Navigation.
2. Click the name of the menu where you want to add the link.
3. Click Add menu item, or choose an existing menu item to edit.
4. Enter the link name, for example Blog, into the Name field.
5. Paste the link to your blog in the Link field.
6. Click Save menu.

Tip

Make sure that you link from your blog to your Shopify store to encourage readers to visit. Search the help center for your blog platform to find instructions for adding an external link.