Setting your online store preferences

You can edit the title and meta description of your online store, add tracking codes, or enable a password page or checkout protection on the Preferences page.

Edit the title and meta description

You can set the page title and meta description for your online store home page. These will display in search engine results. Use descriptive text and keywords to improve the search engine ranking for your online store. Learn more about search engine optimization.


  1. From your Shopify admin, go to Online Store > Preferences.

  2. Enter a title and meta description for your store, following SEO best practices.

  3. Click Save.

Adding tracking codes

You can track visitors to your store with Google Analytics, and you can use Facebook Pixel to help you create ad campaigns for new customers. On the Preferences page, you can add your Google Analytics and Facebook Pixel account information so that your online store will keep track of the relevant data.

Learn more about setting up Google Analytics.

Learn more about setting up Facebook Pixel.

Enable or disable the password page

You can restrict customer access to your online store by enabling the password page. The password page is a landing page that adds password protection to your online store. You can create a password and give it to only the customers that you want to be able to visit your store.

Learn about enabling, disabling, and customizing the password page in Password protection for your online store.

Enable reCaptcha for checkout protection

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