Setting your online store preferences

You can edit the title and meta description of your online store, add tracking codes, or enable a password page or checkout protection on the Preferences page.

Edit the title and meta description

You can set the page title and meta description for your online store home page. These will display in search engine results. Use descriptive text and keywords to improve the search engine ranking for your online store. Learn more about search engine optimization.


  1. From your Shopify admin, go to Online Store > Preferences.

  2. Enter a title and meta description for your store, following SEO best practices.

  3. Click Save.

Add tracking information for Google Analytics

You can track visitors to your store with Google Analytics. On the Preferences page, you can add your Google account information so that your online store will keep track of the relevant data. You can't use this field to add any other code.

Learn more about setting up Google Analytics.

Enable or disable the password page

You can restrict customer access to your online store by enabling the password page. The password page is a landing page that adds password protection to your online store. You can create a password and give it to only the customers that you want to be able to visit your store.

Learn about enabling, disabling, and customizing the password page in Password protection for your online store.

Enable or disable reCAPTCHA v3 for contact forms

Google’s reCAPTCHA v3 is used on Online Store contact forms and blog comments to minimize incoming spam for merchants. This is a layer on top of the current Captcha which analyzes website behavior of the visitor to block spam from bots and reduces friction for real users by eliminating captcha challenges. This feature is enabled by default on all Shopify stores.

When reCAPTCHA v3 is enabled, the reCAPTCHA logo is visible in the bottom right-hand corner of store contact pages.

reCAPTCHA logo

In the Shopify admin go to Online Store > Preferences and then uncheck the box labeled Enable Google reCAPTCHA on storefront contact pages.

If you want to enable reCAPTCHA v3 later, then you can go back to Online Store > Preferences and recheck the box.

To learn more about editing reCAPTCHA v3 in themes, visit

Enable reCAPTCHA for checkout protection

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