Analytics

You can access a set of reports to help you determine how your Discovery surfaces are performing and where to prioritize your customization efforts within the Search & Discovery app.

Search performance

The following reports are accessible from the Search & Discovery app to help you assess your store's search performance.

You can try to improve the performance of searches by boosting more relevant products or adding synonyms with the Search & Discovery app.

Reports available to assess your store's search performance
Report How to use the report
Click rate Assess the number of customers that are clicking on search results.
Purchase rate Assess the number of customers that are purchasing a product that they've discovered through a search result.
Top online store searches Assess which search terms are most used by customers.
Top online store searches with no results Assess which searches have no results.
Top online store searches with no clicks Assess the search terms with results that have no clicks.

All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full search performance reports from Analytics > Reports.

Recommendation performance

You can use the reports accessible from the Search & Discovery app to help you assess how product recommendations are performing on your store.

You can try to improve the performance by customizing product recommendations with the Search & Discovery app.

Reports available to assess product recommendation performance
Report How to use the report
Click rate Assess the number of customers that are clicking on any product recommendations.
Purchase rate Assess the number of customers that purchased a product that they discovered in recommendations.

All of the metrics that are displayed include the last 30 days of data. For other date ranges, you can access the full recommendation performance reports from Analytics > Reports.

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