Preventing chargebacks and inquiries
When you let your customers use credit cards on your store, you'll have a chance of getting chargebacks or inquiries. Still, you can follow some general steps to prevent chargebacks and inquiries:
- Investigate suspicious orders before you fulfill them.
- Make sure your contact information is easy to find on your store.
- Respond to customers quickly if they have any problems.
- Inform customers about your store's policies.
- Keep your customers updated throughout the shipping process. Use online tracking and delivery confirmation if you can.
Different types of chargebacks and inquiries can also be prevented in specific ways:
|Reason for the chargeback or inquiry||What it means||How to prevent it|
|Fraudulent||The customer didn’t authorize the charge. This is the most common reason for a chargeback and can happen if the card was lost or stolen.||
|Unrecognized||The customer doesn’t recognize the merchant name or location on the card statement. Respond to this in the same way that you would to a fraudulent code.||
|Duplicate||You charged twice for the same product.||
|Subscription canceled||According to the customer, you charged for a subscription after it should have been canceled. It can also mean that the customer expected a reminder before each recurring charge but didn’t receive one.||
|Product not received||The customer did not receive the goods or services purchased.||
|Product unacceptable||The product was received but was defective, damaged, or not as described.||
|Credit not processed||The customer informed you that the purchased product was returned or that the transaction with you was canceled, but you have not yet refunded or credited the customer.||
|General||This type of chargeback, unlike the majority of chargebacks, doesn’t fall under one of the specific categories described.||