Shop Pay Installments approved messaging guidelines and disclosures

You need to use approved messaging when promoting Shop Pay Installments. This can include headlines in emails, or a banner in your online store.

If you're using any approved messaging that includes an asterisk (*), then you can also find legal disclosures on this page that you might need to add when promoting Shop Pay Installments.

Learn how to incorporate Shop Pay Installments approved messaging on your online store.

Introduce Shop Pay Installments with approved messaging

Approved messaging includes headlines that stand out, such as through larger text, placement at the top of the page, concise language, active verbs, or a different font or font color.

The approved messaging lets customers know about Shop Pay Installments by giving them a reason to want to learn more about the benefits of paying in installments.

Announcement messaging

Announcement messaging for Shop Pay Installments lets customers know that you are offering a new payment option. This messaging emphasizes that customers can pay for their purchase over time.

You can introduce the option to pay in installments with these email and homepage banner headlines:

  • Introducing buy now, pay later with Shop Pay
  • Introducing a new way to pay over time

Personalized messaging

Personalized messaging let's you promote what a customer can do today by shopping with you, while also promoting the ability to pay for the product at a later time.

You can personalize the messaging to fit your business. For example:

  • Design now, pay later
  • Wear now, pay later

Promotional messaging

You can create promotional banners and emails by using one of the following headlines:

  • Buy now, pay later with Shop Pay
  • Get it now, pay over time
  • Yours now, pay later
  • Shop now, pay later at 0% APR*

Approved subheadline messaging for highlighting the benefits of paying in installments

You can add a subheadline to expand on the announcement, personalized, or promotional messaging. The subheadline is often presented in a smaller font and adds more context to the messaging above it.

Highlight the benefits of paying in installments by using one of the following subheadlines:

  • No late fees, no hidden fees, and no surprises.*
  • Split your purchase into 4 easy payments, with no hidden fees, no surprises!*
  • Split your purchase into 4 equal, interest-free payments.*
  • No fees — ever.*
  • No impact on your credit score, and you’ll never pay interest or late fees.*

Required messaging for long fulfillment times

If a product purchased using Shop Pay Installments might take over 30 days to fulfill, such as pre-orders or handcrafted items, then you need to include the following messaging on relevant product pages:

If you finance your purchase with Affirm, your first payment is due approximately two weeks after your purchase is finalized. Please note that due to extended delivery times, your loan payment(s) may be due before you receive your purchase.

Optional carbon offset messaging

When creating marketing material about Shop Pay Installments, you can also include this optional messaging about Shop's tree planting initiative:

Choose Shop Pay at checkout to reduce the environmental impact of your delivery for free.

Approved product promotion messaging

Include promotional messaging under specific products that you want to promote in an email or social post. Product promotion can showcase multiple products. For example:

  • $XX.XX or four interest-free payments of $XX.XX*
  • $100 or four interest-free payments of $25*

Disclosures

If you're using any approved messaging that includes an asterisk (*) and references a payment amount, then you need to include this required disclosure:

The estimated payment amount excludes taxes and shipping. Payment options are offered by Affirm and are subject to eligibility check and might not be available in all states. California residents: Affirm Loan Services, LLC is licensed by the Department of Business Oversight. Loans are made or arranged pursuant to California Financing Law license.

If you're using any approved messaging that includes an asterisk (*) and doesn't reference a payment amount, then you need to include this required disclosure:

Payment options are offered by Affirm and are subject to eligibility check and might not be available in all states. California residents: Affirm Loan Services, LLC is licensed by the Department of Business Oversight. Loans are made or arranged pursuant to California Financing Law license.

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