Creating Facebook dynamic retargeting ads in Shopify

You can create Facebook dynamic retargeting ads from the Marketing section in Shopify.

Before you can create dynamic retargeting ads, you need to set up the Facebook Marketing app with a Business Manager connected. Learn more about Setting up the Facebook Marketing app in Shopify.

Understanding dynamic retargeting ads

Facebook dynamic retargeting ads promote relevant products to customers who have visited your online store. Facebook tracks visitor behavior on your online store using the Facebook pixel, and then builds an audience of visitors who were active on your store in the last 30 days. Dynamic retargeting ads are shown as personalized Facebook carousel ads for each visitor, and include the products they viewed or added to their cart.

When you set up the Facebook Marketing app in Shopify, your products are automatically made available to the Facebook Marketing app. Products that are available to Facebook Marketing are synced to a product catalog on Facebook used for creating dynamic retargeting ads. Learn more about making products available to sales channels and apps.

You might see product publishing errors listed in the Facebook Marketing app. You can resolve these errors from the product details page for a product with errors.

Learn more about creating dynamic retargeting ads from the Facebook Ads Help Center.

Create a marketing activity with a Facebook dynamic retargeting ad

When you create a marketing activity with a Facebook dynamic retargeting ad, you can use the ad template to set up the ad. You can preview your ad before you publish it. The preview uses random products from your store so that you can get an idea of what the ad will look like.

Steps:

  1. From your Shopify admin, go to Marketing.
  2. Click Create activity.
  3. Click Facebook dynamic retargeting ad.
  4. Enter a name and the ad text for your activity.
  5. Set the budget.
  6. Set a start date and time. You can also choose to set an end date and time.
  7. Click Publish activity.

Pause a Facebook dynamic retargeting ad from Shopify

Pausing an ad stops it from running and stops your spending on the ad.

Steps:

  1. From your Shopify admin, go to Marketing.

  2. Click a campaign name.

  3. Click the campaign activity for the Facebook dynamic retargeting ad.

  4. Click Pause activity.

View a marketing activity report for your dynamic retargeting ad in Shopify

  1. From your Shopify admin, go to Marketing.

  2. Click a campaign name.

  3. Hover over a campaign activity, and then click View report. Learn more about marketing activity reports.

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