Marketing on Facebook
This page was printed on Mar 29, 2023. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/create-marketing/facebook-instagram-by-meta.
You can use Facebook and Instagram by Meta to sync your products to a catalog on Facebook so that you can create marketing activities for your products on Facebook.
For ad creation across the Facebook, Instagram, Messenger or Audience Network, use Meta's Ads Manager.
After you set up Facebook and Instagram by Meta, you can create the following ads on Facebook to feature your Shopify products:
- Facebook audience building ads can increase the traffic to your online store.
- Facebook dynamic retargeting ads can help your customers discover new products from your store.
- Facebook Page posts can make your existing Facebook audience aware of store promotions or new products.