Show your products on the Google Shopping tab

For eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear in relevant Google Shopping tab search results for free through the surfaces across Google program.

If you already use the Google channel to sync products to Google Merchant Center, then you can confirm that your product feed is opted in to surfaces across Google. If you're new to the Google channel, then you need to set up the app to sync your products with Google Merchant Center.

About product listings on the Google Shopping tab

Customers who search on the Google Shopping tab have a high purchase intent, so your product listings in Google Shopping results might convert better than regular search engine results. Additionally, only approved products appear in Google Shopping tab search results, so there is a greater chance that new customers will discover your products when searching Google Shopping than within regular search engine listings.

Although your products might be eligible to appear in relevant Google Shopping tab search results, the performance of your listings in search results is determined by machine learning. Learn more about showing products on surfaces across Google from Google Merchant Center Help.

To improve the performance of your product listings in Google Shopping, use the following guidance to help you optimize your product information:

  • Make sure that your product and store information is descriptive and up to date.
  • Add high-quality images to your products.
  • Optimize your product titles and descriptions by including keywords that customers use in searches.
  • Add relevant product data, such as size or gender, to improve the chance that customers can find your products.
  • Add a product type to your products up to at least 3 levels. Learn more about product type from Google Merchant Center Help.

If you're new to online selling, then it might take time before your products appear in relevant search results. Learn more about best practices for showing your products on surfaces across Google from Google Merchant Center Help.

Confirm that your product feed is opted in to surfaces across Google

For your synced products to show on the Google Shopping tab in relevant search results, your store needs to sell in the United States. Additionally, the method that you used to create your Google Merchant Center account determines whether your product feed is automatically opted in to the surfaces across Google program:

  • If you created your Merchant Center account by using the Google channel and your store meets eligibility requirements, then your approved products can automatically start appearing on the Shopping tab in relevant search results.

  • If you created your Merchant Center account outside of Shopify, then you need to use Google Merchant Center to confirm whether your products can appear on the Shopping tab in relevant search results.

Learn more about viewing the status of your product feed from Google Merchant Center Help. If you need to opt in to the surfaces across Google program, then you can do so from Google Merchant Center.

Steps:

  1. From your store's Google Merchant Center account, click Products.
  2. To see the settings for your product feeds, click Feeds.
  3. Under Destination, confirm that Surfaces across Google is listed. If your product feed lists Surfaces across Google as a destination, then your approved products can appear on the Shopping tab results page.
  4. If Surfaces across Google isn't listed as a destination for your product feed, then you need to opt in:
    1. Click the name of your product feed. Product feeds created by Shopify are listed as Content API.
    2. Under country, click United States. If you don't sell to the United States, then you aren't eligible to opt in.
    3. Check Surfaces across Google to opt in.

Opting out of free listings on the Google Shopping tab

You can opt out of the surfaces across Google program from Google Merchant Center. Learn more about removing a feed from a destination from Google Merchant Center Help.

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