Shopify email cost

As of October 1, 2020, if you're on any paid Shopify plan, then you can send 2,500 emails for free every calendar month with Shopify Email. Emails are counted based on the number of individual email addresses that you send a specific promotional email to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.

Monthly free emails

You can send 2,500 emails for free each calendar month. Emails are counted based on the number of individual email addresses that you send a specific email to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.

The free 2,500 emails are shared across all email campaigns that you send in a calendar month. For example, if you send two email campaigns in October, with 2,000 subscribers per campaign, then the cost breakdown for 4,000 emails is the following:

  • 2,500 free emails
  • 1,500 emails chargeable at $0.001 USD per email, for a total of $1.50 USD.

Fees for additional emails

You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, if you send 1,000 additional emails, then it costs $1 USD. You aren’t billed for the additional emails until the cost reaches $0.005 USD. If you send more than your 2,500 free emails in a month, then you're provided with a cost estimate when you send or schedule an email. There are no additional charges to your subscription plan, because Shopify Email only charges for what you send.

The estimated cost of an email is based on the number of subscribers and the number of remaining free emails at the time that you send the email. Factors such as fluctuations in your subscriber list, or sending additional emails before a scheduled email, can change the final cost of an email.

Example costs for monthly Shopify Email use

Below is an example of the monthly cost breakdown for Shopify email. There are no additional charges to your subscription plan, because Shopify Email only charges for what you send.

Example Shopify email costs per month
Number of emails Cost
0 - 2,500 emails Free
2,501 - 3,501 emails $1
3,502 - 4,502 emails $2

Viewing Shopify Email costs in your Shopify bill

Any additional email costs are added to your Shopify bill for the previous month as Marketing emails. For further details about the cost of each email activity, click View details in the Billing section of your Shopify admin.

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