Shopify email cost

As of October 1, 2020, if you're on any paid Shopify plan, then you can send 2,500 emails for free at the beginning of every month. Emails are counted based on each individual email address that you send to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails. Unused emails don't carry over to the following month.

You can send a maximum of five email campaigns per week. This resets every seven days at midnight UTC.

Fees for additional emails

You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, if you send 1000 additional emails, then it would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.005 USD. If you send more than your 2,500 free emails in a month, then you're provided with a cost estimate when you send or schedule an email. There are no additional charges to your subscription plan, Shopify Email only charges for what you send.

The estimated cost of an email is based on the number of subscribers and the number of remaining free emails at the time that you send the email. Factors such as fluctuations in your subscriber list, or sending additional emails before a scheduled email, can change the final cost of an email.

Example costs for monthly Shopify email use

Below is an example of the monthly cost breakdown for Shopify email. There are no additional charges to your subscription plan, Shopify Email only charges for what you send.

Example Shopify email costs
Number of emails Cost
0 - 2,500 emails Free
2,501 - 3,501 emails $1
3,502 - 4,502 emails $2

Viewing Shopify Email costs in your Shopify bill

Any additional email costs are added to your Shopify bill for the previous month as Marketing emails. For further details about the cost of each email activity, click View details in the Billing section of your Shopify admin.

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