Shopify email pricing
If your store is on any paid subscription plan, then you can send 10,000 emails for free every calendar month with Shopify Email. Emails are counted based on each individual email address that an email activity is sent to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.
Monthly free emails
You can send 10,000 emails for free each calendar month. Emails are counted based on the number of individual email addresses that you send a specific email to. For example, if you send 1 promotional email to 800 subscribers, then that counts as sending 800 promotional emails. Unused email amounts don't carry over to the following month.
The free 10,000 emails are shared across all email campaigns that you send in a calendar month. For example, if you send two email campaigns in October, with 6,000 subscribers per campaign, then the cost breakdown for 12,000 emails is the following:
- 10,000 free emails
- 2,000 emails chargeable at $0.001 USD per email, for a total of $2 USD.
Fees for additional emails
After 10,000 emails, each email costs $0.001 USD. For example, 1,000 additional emails costs $1 USD. You aren’t billed for the additional emails until the cost reaches $0.005 USD. You only pay for what you use, as Shopify Email bills based on emails sent to subscribers.
The estimated cost of an email is based on the number of subscribers and the number of remaining free emails at the time that you send the email. Factors such as fluctuations in your subscriber list, or sending additional emails before a scheduled email, can change the final cost of an email.
For example, if you send an email that is delivered to 12,000 subscribers, then you are sending an additional 2,000 emails past the 10,000 free emails per month. The extra 2,000 emails cost $0.001 USD per delivered email so 2,000 x $0.001 = $2 USD.
Viewing Shopify Email costs in your Shopify bill
Any additional email costs are added to your Shopify bill for the previous month as Marketing emails. For further details about the cost of each email activity, click View details in the Billing section of your Shopify admin.