Shopify email cost

As of October 1, 2020, all merchants with a paid Shopify plan have 2,500 free emails to send at the beginning of every month. Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails. Unused emails don't carry over to the following month.

Fees for additional emails

You can send additional emails beyond the 2,500 free emails at a cost of $0.001 USD per additional email. For example, sending 1000 additional emails would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.05 USD. If you send more than your 2,500 free emails in a month, then you're provided with a cost estimate when you send or schedule an email. There's no additional subscription plan and Shopify Email only charges for what you send.

The estimated cost of an email is based on the number of subscribers and the number of remaining free emails at the time that you send the email. Factors such as fluctuations in your subscriber list, or sending additional emails before a scheduled email, can change the final cost of an email.

Example costs for monthly Shopify email use

An example of the monthly cost breakdown for Shopify email is: 0-2,500 emails is free, 2,501-3501 costs $1, 3,502-4,502 costs $2, and so on. There's no additional subscription plan and Shopify Email only charges for what you send.

Viewing Shopify Email costs in your Shopify bill

Any additional email costs are added to your Shopify bill for the previous month as Marketing emails. For further details about the cost of each email activity, click View details in the Billing section of your Shopify admin.

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