Posting on social media

Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

Product pages and blog posts on your online store include buttons that you and your customers can use to share content on social media.

Share your product page on social media

You can share your product page directly on social media platforms from your Shopify admin. You can also copy the link of your product page and share it on other social media platforms or anywhere else.

You can share your product page directly on the following social media platforms:

  • Facebook
  • Twitter
  • Reddit
  • LinkedIn
  • Pinterest

Before you share your product page on social media, you need to remove password protection from your store. If you're not logged in to the social media account before sharing your product page, then you're prompted to log in.


  1. From your Shopify admin, click Products.
  2. Click the product that you want to share on social media.
  3. Click Share, and then click the social media platform where you want to share your product page. You can also click Copy link and manually paste your product page link on any social media platform.

Sharing blog posts on social media

When you post about your business and products on a blog, you are increasing your online presence. This helps search engines to find your site. Learn more about adding a blog to your Shopify online store.

If you already have an audience online and want to start selling there, then use the Buy Button sales channel to add your Shopify products to blog posts on other platforms.

To get the most out of social media, you need to do more than share your products. Create and share blog content that is relevant to your customers to build brand loyalty and encourage customers to talk about your business.

Sharing buttons appear on published blog posts.

Linking to your social media profiles

If your brand strategy includes social media marketing, then you might want to help customers engage with your business on social media. Some themes come with social media buttons, so you can direct customers to your social media profiles. You can search for social media in the Theme Store to see themes that have this feature.

Adding more social media features

To add other social media features to your online store, search for an app on the Shopify App Store that does what you need, or customize your theme code.

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