Preparing for seasonal sales

Many regions have seasonal sale periods during the year, such as Black Friday and Cyber Monday (BFCM). At these times, customers take advantage of promotions to buy high-value items as well as holiday gifts.

When preparing for a seasonal sale period such as BFCM, you can use the following resources to help you plan your promotions, manage your customer service, and process orders efficiently.

Plan your promotions

• Develop a marketing plan
• Set up automatic discounts or discount codes
• Recover abandoned checkouts
• Create a sale collection
• Review marketing reports
• Set up gift cards

Set up a great customer experience

• Add or update your store policies
• Set up accelerated checkouts
• Set up carrier-calculated shipping
• Add customer reviews to your products
• Install Shopify Inbox

Process orders efficiently

• Manage your store from your device with the Shopify App
• Use the order timeline to communicate with staff
• Hide out of stock products
• Use a bulk action to fulfill many orders at the same time

Other resources for BFCM

• BFCM Toolbox - Shopify
• Close more sales through real-time conversations - Shopify Blog