App pixels

App pixels are scripts that are installed as part of a third-party app or sales channel. These pixels are created by the app owner, and are set up to use a strict, isolated environment on your store. The isolated environment (called a sandbox) uses Shopify-controlled APIs to collect or retrieve data, reducing the overall impact to the performance, security, and privacy of your website.

When you install an app that has app pixels, it's your responsibility to know what information these pixels are collecting and to set up the appropriate tools to obtain customer consent prior to the actual collection.

Managing app pixels

Installed app pixels are listed in the Customer events area of your Shopify admin. Click on the App pixels tab to view the app pixels installed on your website.

Click the name of the app pixel to load the details page for the app.

You can view the permissions an app or sales channel has in your store. In the pixels manager, click the ... button and select View permissions. A full list of what the app or sales channel has access to and what the app or sales channel can do on your store is displayed.

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