You can add custom pixels to power marketing and analytical insights. Pixels can measure campaign performance, track conversions, and automatically build audiences based on behaviour. This information is used by third-party apps to determine which ads are relevant to your customers.
Custom pixels can be added if the service you're collecting customer data for doesn't have an existing app.
Before you begin
Before you add a custom pixel, review the following information to make sure that you understand how to configure your pixel: