Custom pixels

Custom pixels help you to collect customer events on even more pages of your online store, such as the checkout and post-purchase pages. If there isn't an app pixel available that meets your requirements, then you can use custom pixels on your store to track customer events without having to modify your theme code.

Custom pixels are loaded in a Lax sandbox, designed for improved security and control over the data that you send to third parties. Not all pixel functionality works in the sandbox, and you might need to consult your third-party service provider for help. Learn more about pixels sandbox limitations.

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