Shopify Audiences data and privacy
This page was printed on Jun 09, 2023. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/data-and-privacy.
By activating data contribution for Shopify Audiences, you agree to contribute certain store and customer data to the audience network that all participating Shopify merchants contribute to. Data from your store is used to support audience creation. This collective data is used to to develop an audience of potential customers (collectively “Audiences”). No merchant has access to the personal information or statistics of the buyers included in Audiences, except for the customer data they contribute. If you want to stop sharing this data, then deactivate data sharing.