Turn off data sharing for Shopify Audiences

Beginning June 10, 2025, the data sharing setting in the Audiences app will be moved to Settings > Customer privacy. You can control how you share customer data with Shopify for use in Audiences by enabling or disabling Shopify Network Intelligence. If you disable Shopify Network Intelligence for your store, then it will restrict Shopify’s ability to use your customer data and your access to the apps and features that require Shopify Network Intelligence, such as Audiences. Audiences will be uninstalled, and you lose the following Audiences features:

• Ad platforms will be disconnected from Audiences.
• Targeting audiences will immediately stop being updated.

Learn more about how to configure your Shopify Network Intelligence settings here. To resume generating and exporting new audiences, you need to enable Shopify Network Intelligence and re-install the Audiences app.

When you uninstall the Shopify Audiences app, Shopify Network Intelligence will remain on unless you disable it.