Setting up Shopify Audiences

After you set up Shopify Audiences, audience lists based on your store attributes are automatically created and exported to your connected ad platforms.

Set up the Shopify Audiences app

By activating data contribution for Shopify Audiences, you agree to automatically contribute customer data to Shopify Audiences. To protect your privacy and your customers' privacy, all personally identifying information is removed.

Before you begin setting up the Shopify Audiences app

Check whether you're eligible to use Shopify Audiences, and install the app.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Audiences.

  3. Click Open app.

  4. To activate data contribution and agree to the Shopify Audiences terms and conditions, click Activate.

  5. To connect to either Facebook, Google, or Pinterest, click Set up.

  6. After you connect to an ad platform, click Finish Setup.

After you finish setting up the app, audiences are usually ready to use within 24 hours. Repeat these steps to connect to another digital advertising platform.

Connect to Facebook

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Audiences.

  3. Click Open app.

  4. In the Connect to Facebook section, click Set up.

  5. Click Connect, and then enter your Facebook password, and click Continue.

  6. Select the Business Manager and Facebook Ads account that you want to export audiences to.

  7. To accept Facebook's Custom Audiences terms, click Accept terms.

Connect to Google

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Audiences.

  3. Click Open app.

  4. In the Connect to Google section, click Set up.

  5. Click Connect, and then enter your Google password and click Continue.

  6. Select the Google Ads account that you want to export audiences to.

  7. To accept Google's Customer Match Policy, click Accept terms.

Connect to Pinterest

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Shopify Audiences.

  3. Click Open app.

  4. In the Connect to Pinterest section, click Set up.

  5. Click Connect, and then enter your Pinterest password, and click Continue.

  6. Select the Pinterest Ads account that you want to export audiences to.

Ready to start selling with Shopify?

Try it free