Connecting to ad platforms and generating audiences with Shopify Audiences

After you set up the Shopify Audiences app, you can connect to an ad platform, and then export audiences of potential customers for your ad campaigns on that platform. You can connect to the following platforms:

• Meta
• Google
• Criteo
• Pinterest
• Snapchat
• TikTok

The generated audiences are automatically exported to your connected ad platform accounts. Audiences are usually ready to use within 24 hours of setting up the app and connecting to an ad platform.

Learn more about the types of audiences generated for each ad platform.

How audiences are generated

Shopify Audiences leverages data and attributes shared by participating Shopify merchants to generate audiences. The Shopify Audiences algorithm identifies millions of customer behavior patterns to match a customer's intent with the unique attributes of your store. These signals are used to generate audiences of potential customers who are selected based on how likely they are to convert.

Generate audiences for Meta

To connect your Facebook account to the Shopify Audiences app, you need to activate two-factor authentication on your Facebook account and have full control to your Meta Business Account and ad account.

Tip

If you've previously created Shop Campaigns ads on other platforms, then proceed to Step 7 to accept Meta's terms, and then export audiences.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Meta tab, and then click Generate audiences.

5. Click Connect.

6. Enter your Facebook password, and then click Continue.

7. Search for the Meta Business Account and ad account that you want to export audiences to, and then click it.

8. Click Accept terms to accept Meta's Custom Audiences terms.

9. Click Export audiences.

10. Optional: You can preselect an ad set for your Retargeting Boost audience during the export.

Select an ad set for the Meta Retargeting Boost audience

Note

You can select ad sets only for the Retargeting Boost audiences for Meta from the Shopify Audiences app. You can connect all other audience types within your ad platform after the export is completed.

You can connect an existing ad set in your Meta ad account directly from the Shopify Audiences app for your Retargeting Boost audience. If none of your existing ad set are suitable, then you can create a new ad set in your ad account in Meta, and then connect to the ad set.

Assign an ad set

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Meta tab, and then click the Retargeting Boost section.

5. Click Select ad set.

6. In the Ad set for Retargeting Boost audience modal, search for an ad set from a live retargeting campaign, and then select it. You can search by name or ad set ID.

7. Click Save.

Change or remove an ad set

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Meta tab, and then click the Retargeting Boost section.

5. Click … for the ad set you want to change.

6. Change or remove an ad set:

   • To select a different ad set, click Change ad set.
   • To remove that ad set, click Remove ad set.

Generate audiences for Google

To connect your Google account to the Shopify Audiences app, you need to have admin permissions for your Google Ads account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Google tab, and then click Generate audiences.

5. Click Connect.

6. Enter your Google password, and then click Continue.

7. Click the Google Ads account that you want to export audiences to.

8. Click Accept terms to accept Google's Customer Match Policy.

9. Click Export audiences.

Generate audiences for Pinterest

To connect your Pinterest account to the Shopify Audiences app, you need to have admin permissions for your Pinterest ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Pinterest tab, and then click Generate audiences.

5. Click Connect

6. Enter your Pinterest password, and then click Give access.

7. Click the Pinterest ad account that you want to export audiences to.

8. To export and use audiences in your ad account, click Export audiences.

Note

If you're logged into your personal account when you connect Pinterest to Shopify Audiences, then you need to switch to your business account on Pinterest and try connecting again.

Generate audiences for TikTok

To connect your TikTok account to the Shopify Audiences app, you need to have admin permissions for your TikTok ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the TikTok tab, and then click Generate audiences.

5. Click Connect.

6. Enter your TikTok password, and then click Confirm.

7. Click the TikTok ad account that you want to export audiences to.

8. Click Accept terms to accept TikTok's Audiences terms.

9. Click Export audiences.

Generate audiences for Snapchat

To connect your Snapchat account to the Shopify Audiences app, you need to have admin permissions for your Snapchat ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Snapchat tab, and then click Generate audiences.

5. Click Connect.

6. Enter your Snapchat password, and then click Continue.

7. Click the Snapchat business account and ad account that you want to export audiences to.

8. Click Accept terms to accept Snapchat's Customer List Audience Terms.

9. Click Export audiences.

Generate audiences for Criteo

To connect your Criteo account to the Shopify Audiences app, you need to have admin permissions for your Criteo ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. Click Shopify Audiences.

3. Click Open app.

4. Click the Criteo tab, and then click Generate audiences.

5. Click Connect.

6. Enter your Criteo password, and then click Approve.

7. Click the Criteo ad account that you want to export audiences to.

8. Click Export audiences.