Setting up Shopify Audiences

To set up Shopify Audiences, you first need to turn on data sharing.

After you turn on data sharing, you can connect to any eligible ad platform where you have ad campaigns, and then export audiences to that platform. Audiences are based on your store attributes that are automatically generated.

After your audiences are exported, navigate to your connected ad platform. You can add the exported audience lists from Shopify Audiences to your existing ad campaigns, or create new ad campaigns using the audience lists.

Learn more about the types of audiences generated for each ad platform, and how to use them in your ad campaigns.

Shopify Audiences eligibility requirements

Shopify Audiences is available to eligible Shopify Plus stores that use Shopify Payments and are based in the United States or Canada. Check whether you're eligible to use Shopify Audiences and install the app before you set up Shopify Audiences.

If you're on a Shopify subscription plan other than Shopify Plus, then you can access a trial of Shopify Audiences.

Set up Shopify Audiences

You need to turn on data sharing for Shopify Audiences in order to use the app. When you turn on data sharing for Shopify Audiences, you agree to automatically contribute customer data to Shopify Audiences. To protect your privacy and your customers' privacy, all personally identifying information is removed.

Data sharing settings apply to all ad platforms that you connect.

Check whether you're eligible to use Shopify Audiences and install the app before you turn on data sharing and generate audiences.

Tip

If you've previously created Shop Campaigns ads on other platforms and opted in to ads on other platforms, then you've already completed the steps to turn on data sharing and connected your Meta Business Account and ad account.

Steps:

1. From your Shopify admin, click Settings > Apps and sales channels.
2. From the Apps and sales channels page, click Shopify Audiences.
3. Click Open app.
4. To agree to the Shopify Audiences terms and conditions, click Get started.
5. In the Data sharing section, ensure that you're compliant with the requirements of US state and other applicable privacy laws, and then click Turn on.