Help
Log in

Google Analytics

If the questions you have about your store's performance can't be answered with the data available in Shopify's analytics, then you can use Google Analytics. Google Analytics lets you track visitors, sessions, and other customer behavior on your store.

In this section

  • Setting up Google Analytics 4

  • Excluding referrer domains from Google Analytics tracking

  • Google Tag Manager

  • Migrating to Google Analytics 4