Tracking additional Google Analytics events

After you set up Google Analytics 4 (GA4) on your Shopify store, certain ecommerce events are tracked automatically.

Events let you measure when specific actions happen on your Shopify store. For example, you can use an event to measure when a customer views a product, when they add a product to their cart, or when they complete a purchase.

Automatically tracked Google Analytics 4 events

After you set up GA4 on your store, the following events are automatically tracked.

List of events that are automatically tracked and their descriptions

Event name	Event description
page_view	A customer visited a page on your online store.
search	A customer searched for a product on your online store.
view_item	A customer viewed a product on your online store.
add_to_cart	A customer added a product to cart.
begin_checkout	A customer started the checkout process.
add_payment_info	A customer successfully entered payment information.
purchase	A customer completed their checkout.