Tracking additional Google Analytics events

After you set up Google Analytics 4 (GA4) on your Shopify store, certain ecommerce events are tracked automatically.

Events let you measure when specific actions happen on your Shopify store. For example, you can use an event to measure when a customer views a product, when they add a product to their cart, or when they complete a purchase.

Automatically tracked Google Analytics 4 events

After you set up GA4 on your store, the following events are automatically tracked.

List of events that are automatically tracked and their descriptions
Event nameEvent description
page_viewA customer visited a page on your online store.
searchA customer searched for a product on your online store.
view_itemA customer viewed a product on your online store.
add_to_cartA customer added a product to cart.
begin_checkoutA customer started the checkout process.
add_payment_infoA customer successfully entered payment information.
purchaseA customer completed their checkout.
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