New Shopify Analytics
Shopify's new Analytics dashboards and reports let you review your store's recent activity, get insight into your visitors, analyze your web performance, and analyze your store's transactions from a unified dashboard and reporting experience. Use the new Shopify Analytics to learn how to increase your sales revenue, optimize your store based on your best-converting landing pages, develop new merchandising tactics based on what products tend to get bought in the same order, or meaningfully improve your business in many other ways.
The new Shopify Analytics features are available to merchants on any Shopify subscription plan. Staff members require the Analytics permissions to access the reports and dashboards.
Shopify’s analytics pages let you monitor your business data at multiple levels of detail:
- Analytics dashboard: The customizable dashboard on the Analytics page is a collection of data cards, known as metrics, each offering you a quick sum or value about a particular business indicator, such as Net sales by channel or Sessions by device type. From each card, you can directly access a corresponding report, which offers deeper insights and the opportunity for a customized data exploration. Any custom reports you create from a data exploration also creates a corresponding metric card, which is available in the dashboard library.
- New reports: Available from the Reports page, the new Shopify reports give you deeper and richer data about a specific metric or set of metrics. In each report, you can find a visualization that highlights your primary metrics or dimensions, alongside a detailed table providing additional insights. You can also customize your report as a new data exploration.
Accessing the new Shopify Analytics
Some merchants are automatically migrated to the new Shopify Analytics, without any actions required. Some merchants receive a notification in their admin, prompting them to opt-in to the new Analytics.
You can tell that you have access to the new Shopify Analytics when your Shopify admin reflects the following changes:
- New and Legacy custom reports tabs are displayed in your Reports list of your Shopify admin.
- The + Create report button now reads New exploration.
- The URL to the Reports page in your admin is now
/analytics/reportsinstead of/reports.
When you get access to the new Shopify Analytics, review the limitations and expected changes to data in the new Analytics framework.