Overview Page

The Overview page provides top-level analytics on the performance of the stores in your organization.

Overview

What users see on this page depends on the level of organization access you give them. Users who have Overview access see metrics and trends at a glance across all your stores. Users who don't have this access can't view this page.

The metrics displayed on the Overview page are for the last 24 hours. The times are based on the current timezone of your browser. In contrast, analytics in your Shopify admin are based on the current day and use the timezone of the store. You need to account for this difference if you want to compare the metrics in Overview with those in your Shopify admin.

Analytics sections

The Overview page is divided into two sections: one showing combined information for all stores in your organization, and the other showing information for specific stores.

All stores

The analytics section showing information across all the stores in your organization appears at the top, and displays on all Overview pages. Two kinds of information are displayed:

  • Total sales - the total sales from the stores in your organization. This value is calculated using the following formula:

    Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges.

    Because negative values such as discounts and returns are included in this calculation, it’s possible for you to see a negative total. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame will be a negative value.

  • Total orders - the total number of orders from the stores in your organization. The orders in this section don't include orders that contain only gift cards.

By default, the currency shown in this section is set to the currency of the store in your organization with the highest sales. To change the currency, click the icon above the Total orders section and select your preferred currency.

Store details

The store details section shows tiles for every store in your organization, organized alphabetically. If you have more than six stores in your organization, then you can navigate between pages using the arrow buttons at the bottom of the screen.

Each store tile shows the following information:

  • Total sales - the total sales from the store. This value is calculated using the following formula:

    Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges.

    Because negative values such as discounts and returns are included in this calculation, it’s possible for you to see a negative total. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame will be a negative value.

  • Total orders - the total number of orders from the store. The orders in this section don't include orders that contain only gift cards.

  • Average order value - the average value of the orders for the time period. This value is calculated using the following formula: Total sales / Total orders.

The currency shown in the store tile is the store's currency. You can see a conversion to the currency used in the All stores section by hovering your mouse over the Total sales value.

For more detailed information, you can click Total sales, Total orders, or Average order value to view a report in the store's Shopify admin. To learn more about these reports, refer to Sales reports.

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