Organization analytics

The Overview dashboard in the organization admin provides top-level information about the performance of the stores in your organization. Users who have the Overview access can see metrics and trends at a glance across all stores.

By default, the time span for the metrics that are displayed on the Overview dashboard are for today. At the top of the page, you can select other time frames. Sales are shown in the time zone of each individual store.

The Overview dashboard is divided into two sections:

  • The top of the page displays the combined analytics for all stores in your organization (not including development stores).
  • The rest of the page displays the analytics for each store in your organization.

Viewing the analytics data for all stores in your organization

The section at the top of the page combines the analytics across all the stores in your organization, and it includes the following information:

  • Total sales - The total sales of all the stores in your organization. This value is calculated using the following formula:

    Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges

    Because negative values, such as discounts and returns, are included in this calculation, the total might be a negative value. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame is a negative value.

  • Total orders - The total number of orders for all the stores in your organization. The orders in this section don't include orders that only contain gift cards.

By default, the currency shown in this section is set to the currency of the store in your organization that has the highest sales. You can change the currency by clicking the icon above the Total orders section and selecting your preferred currency.

Viewing the analytics data for each store in your organization

The store details section shows tiles for every store in your organization (not including development stores) listed according to gross revenue. If you have more than six stores in your organization, then you can use the arrow buttons at the bottom of the page to display the next or the previous page. If you want to view analytics for a specific store, then you can search for the store by entering the store's name into the Search for a live store field.

Each store tile shows the following information:

  • Total sales - The total sales for the store. This value is calculated using the following formula:

    Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges

    Because negative values, such as discounts and returns, are included in this calculation, the total might be a negative value. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame is a negative value.

  • Total orders - The total number of orders from the store. The orders in this section don't include orders that contain only gift cards.

  • Average order value - The average value of the orders for the time period. This value is calculated using the following formula:

    Total sales / Total orders

The currency that appears in the store tile is the store's currency. You can view a conversion to the currency used in the All stores section by hovering your mouse over the Total sales value.

For more detailed information, you can click Total sales, Total orders, or Average order value to view a report in the store's Shopify admin. To learn more about these reports, refer to Sales reports.

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