Shopify Partner revenue share

As a Shopify Partner, the revenue share that you're entitled to depends on your contribution to the Shopify ecosystem (your activities) and the Partner program that you join. It can also vary based on your location and the location of the merchants you work with. The tables below break down the payout conditions and terms based on your activities.

To learn more about the different types of Shopify Partners, see the following resources:

Development store referrals

Shopify Partners

Store plan Revenue share description Terms
1.1

Shopify Lite

Shopify Basic

Shopify

Advanced Shopify

20% ongoing revenue share of the merchant's monthly subscription fee. Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Partner.
1.2

Shopify Plus

Shopify Gold

10% ongoing revenue share of the merchant's monthly subscription fee for first 4 referrals or upgrades in a calendar year.

20% ongoing revenue share of the merchant's monthly subscription fee for the fifth and subsequent referrals or upgrades in a calendar year.

Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Partner.

Note: The 20% revenue is not applied retroactively. The first 4 referrals will continue to generate a 10% revenue share for the partner.

Shopify Plus Partners: Agency and Solutions

Store plan Revenue share description Terms
1.3

Shopify Lite

Shopify Basic

Shopify

Advanced Shopify

20% ongoing revenue share of the merchant's monthly subscription fee. Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Plus Partner.
1.4

Shopify Plus

20% ongoing revenue share of the merchant's monthly subscription fee.

Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Plus Partner.

1.5

Shopify Gold

10% ongoing revenue share of the merchant's monthly subscription fee for first 4 referrals or upgrades over 12 months.

20% ongoing revenue share of the merchant's monthly subscription fee for the fifth and subsequent referrals or upgrades over 12 months.

Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Plus Partner.

Note: The 20% revenue is not applied retroactively. The first 4 referrals will continue to generate a 10% revenue share for the Partner.

Shopify Affiliates

Store plan Revenue share description Terms
2.1

Shopify Basic

Shopify

Advanced Shopify

A one-time bounty payment equal to 200% of the merchant's monthly subscription fee, net of any discounts/credits.

Bounty is paid out over the first two months of the merchant's subscription:

  • The first bounty payment is equal to the value of the first month of the merchant's subscription fee.
  • The second bounty payment is equal to the value of the second month of the merchant's subscription fee.

If the merchant leaves Shopify during the first month, then the second payment is not issued. If the merchant downgrades or upgrades their plan during the first month, then the second month bounty will be equal to the new monthly subscription fee.

If the merchant selects an annual subscription, then your bounty is paid out over the first two months based on the monthly subscription value.

2.2

Shopify Plus

A one-time bounty payment worth $2,000.00 USD.

Bounty is paid out once the merchant has paid their first month's subscription fee.

Shopify apps

Revenue share description Terms
3.1 80% of the total revenue from the one-time sale price or recurring subscription fees and all app purchases or upgrades made through the Shopify App Store. All apps must comply with the Shopify App Store Terms and Conditions.

Shopify themes

Revenue share description Terms
4.1 Option 1: 70% revenue share of each theme sale. If this option is selected, then the partner will be responsible for all bug fixes, as well as answering any merchant questions about the theme. The theme may also be sold through a personal channel (for example, a company website), but not on open marketplaces.
4.2 Option 2: 50% revenue share of each theme sale. If this option is selected, then the partner will be responsible for all bug fixes, but Shopify will help answer any support questions about the theme. The theme may not be sold through any other channels.

Promotions

Activity Partner location Merchant location Revenue share description Terms
5.1

Shopify Plus Development Store Referral

Shopify Plus Upgrade

France

Germany

Japan

Singapore

All 20% ongoing revenue share of the merchant's monthly subscription fee.

Recurs monthly as long as the merchant remains a paying Shopify customer and you remain an active Shopify Partner. To participate, you must:

  1. Fill out the Shopify Plus lead submission form.
  2. Send an email to your Partner Manager with an addressed bill to prove that your business is located in an eligible location.

Promotion starts September 6, 2018, and ends September 1, 2019.

5.2 Development Store Referral All

France

Germany

Japan

Singapore

20% revenue share of the merchant's first month’s subscription fee and 30% revenue share for all subsequent months (excluding Shopify Plus and store upgrades).

Recurs monthly (even after the promotion period ends) as long as the merchant remains a paying Shopify customer who is located in France, Germany, Japan, or Singapore, and you remain an active Shopify Partner.

Promotion starts November 19, 2018, and ends November 19, 2019.

This promotion applies only to merchants who have become paying Shopify customers during the promotion period. It does not apply to any merchant who was referred before November 19, 2018, regardless of location.

A merchant’s location is verified based on their billing address and credit card.

5.3 Affiliate Link Referral All

France

Germany

Japan

Singapore

Bounty payment equal to 300% of the merchant’s monthly subscription fee, net of any discounts/credits.

Limit of 100 referrals per partner.

Promotion starts November 19, 2018, and ends November 19, 2019.

Bounty is paid out over the first three months of merchant subscription:

  • The first bounty payment is equal to the value of the merchant’s first month’s subscription fee
  • The second bounty payment is equal to the value of the merchant’s second month’s subscription fee
  • The third bounty payment is equal to the value of the merchant’s third month’s subscription fee

If the merchant leaves Shopify before all payments have been made, then the remaining bounty payments will not be issued.

If the merchant downgrades or upgrades their plan before all payments have been issued, then the remaining monthly bounty or bounties will be equal to the new monthly subscription fee.

If a merchant selects an annual subscription, then your bounty is paid over the first three months based on the monthly subscription value.

If a merchant moves away from the eligible regions before all payments have been issued, then the remaining monthly bounty or bounties will be adjusted based on the standard Affiliate Referrals terms.

A merchant’s location is verified based on their billing address and credit card.

Glossary

Term Definition
Active Shopify Partner To remain active in the Shopify Partner ecosystem, you must complete one of the following activities at least once every 12 months:
  • Development store referral (accounted for when the merchant pays the first month’s subscription fee)
  • Affiliate link referral (accounted for when the merchant pays the first month’s subscription fee)
  • Upgrade of an existing merchant to Shopify Plus
If you haven't completed one of these activities by the end of the 12-month period (from the date that the merchant switches to the relevant plan), then all revenue share payments will reset to zero. You must carry out one of the above-listed activities during each consecutive 12-month period in order to remain entitled to continued revenue share. You can track your development store referrals in your Partner Dashboard. This ongoing activity requirement has been in effect as of October 1, 2017.
Active Shopify Plus Partner As a Shopify Plus Partner, you need to maintain your status as an active partner to retain the revenue share that you earn for Plus referrals. To be considered an active Shopify Plus Partner, you need to meet the following requirements:
  • You've been a part of at least 5 Shopify Plus deals within the current calendar year.
  • You've been involved in at least one Shopify Partner event within the current calendar year.
If you don't meet the requirements for an active Shopify Plus Partner, then you will no longer receive your legacy revenue share for any referrals brought in while you are a Plus Partner, and you will risk being removed from the Shopify Plus Partner program. You will continue to receive any revenue share that you earned for referring stores to Shopify plans other than Shopify Plus.

Once you're approved to join the Shopify Affiliate Program, you'll receive an affiliate referral link to share with potential merchants. It includes your unique reference handle so that each new merchant you refer can be tracked. A standard affiliate referral link looks like this: https://www.shopify.com/?ref=[YOUR_UNIQUE_REF_HANDLE]

When a merchant signs up for Shopify using your affiliate referral link, you receive a bounty payment for the referral. The bounty is issued after the merchant pays their first monthly subscription fee (generally, after a 14-day free trial).

Development store referral

As a Shopify Partner, you can create an unlimited number of development stores. A development store is a free version of a Shopify store that can be used to set up, theme, or develop a store for your client. Setting up a development store and handing it off to your client allows you to earn a monthly ongoing revenue share.

Note: As a Shopify Partner, you can earn revenue share on Shopify Plus subscription fees only for the primary store (where billing is centralized) but not for any clones of this store.

Shopify Gold Shopify Gold is a store plan available only to merchants located in India. Visit shopify.in/gold to learn more about Shopify Gold.
Store upgrades Store upgrades occur when a current Shopify merchant upgrades to a store plan with a higher subscription fee. The upgrade can be completed by the partner that originally referred the merchant, a partner that did not previously refer the merchant, or Shopify's sales team.

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