Google AdWords credit
After you pay your store's first monthly fee to Shopify, you might be eligible for a Google AdWords credit worth about $75 USD — the value varies by country. Advertising on Google AdWords can be a great way to advertise your ecommerce store.
Grow your business
Want to learn more about using Google AdWords Marketing to grow your business? Our how-to guide is a great place to start.
The Google Adwords promotion is available to merchants in the following countries and for the following amounts:
|United States||25 USD||100 USD|
|Canada||25 CAD||100 CAD|
|United Kingdom||25 GBP||75 GBP|
|Australia||25 AUD||100 AUD|
|Austria||25 EUR||75 EUR|
|Denmark||200 DKK||600 DKK|
|Finland||25 EUR||75 EUR|
|Germany||25 EUR||75 EUR|
|Greece||25 EUR||75 EUR|
|Indonesia||150,000 IDR||450,000 IDR|
|Ireland||25 EUR||75 EUR|
|Italy||25 EUR||75 EUR|
|Malaysia||50 MYR||150 MYR|
|New Zealand||25 NZD||100 NZD|
|Norway||250 NOK||750 NOK|
|Philippines||500 PHP||2000 PHP|
|Portugal||20 EUR||60 EUR|
|Singapore||25 SGD||75 SGD|
|South Africa||200 ZAR||600 ZAR|
|Spain||25 EUR||75 EUR|
|Sweden||250 SEK||750 SEK|
|Switzerland||25 CHF||100 CHF|
|Thailand||500 THB||1500 THB|
Redeem your AdWords credit
To redeem your AdWords credit:
Log in to your Shopify admin.
From your Shopify admin, click Discounts (or press
Scroll to the bottom of the Discounts page to find the section Get a Free Google AdWords Credit:
Click Claim your Google AdWords Coupon. A dialog window opens.
Confirm your choice by clicking Claim your AdWords credit.
Your AdWords credit code will appear at the bottom of the screen:
Highlight the code and copy it (
command + con a Mac,
ctrl + con a PC).
Click Create a new AdWords account or click here.
Click Start advertising online.
Enter the email address associated with your Google Account.
In the What is your website? field, enter the Primary Domain of your store.
Complete Step 2 of the set up to customize your AdWords campaign.
In Step 3, complete the billing information form and paste your AdWords credit code into the Introductory offer field:
Then click Apply.
Click Save and continue and complete Step 4 in Google.
When you're setting up your AdWords campaign, make sure that your campaign budget reflects the amount that you're ready to spend. If you don't set up the parameters for your AdWords campaign properly, then you risk being charged more than you expect.
Get your code snippet
The AdWords tracking code snippet is given to you when you sign up from the Conversions page located under the Tools tab in your AdWords account.
When creating your AdWords conversion tracker, make sure you select the following options:
- Conversion Category: Purchase/Sale
- Markup Language: HTML
- Conversion Value: "The value of this conversion action may vary...":
The code snippet will track conversions when placed on the order status page of your Shopify website.
The code looks something like this:
Sample code snippet only - DO NOT USE
Copy your own tracking code — and not the one above — to your clipboard.
Insert the tracking code
From your Shopify admin, click Settings, then click Checkout.
Scroll down to the Order Processing section. In the Order Processing section, locate the Additional Content & Scripts editable text box.
In the Additional Content & Scripts editable text box, paste the code snippet you received from Google.
Manipulating the snippet to provide real data
In the code snippet you just pasted, replace:
With this code:
If you prefer to include taxes and shipping in the conversion amount, use this instead of the code snippet above:
Replace the following in the pixel tracking URL:
Some of my sales are not tracked. What gives?
Keep in mind that only sales that originated with someone clicking on your ad will be recorded.
Take note also that unless your order status page is visited after a transaction, the conversion tracking code just won't run. There will be no tracking if your customer is not returning to Shopify after a transaction has been completed using an offsite payment gateway. This is hit and miss, and sadly, there's nothing we can do to help with that, other than suggest using a fully-integrated-with-Shopify payment gateway in which case the order status page is always visited.
What are those values for?
google_conversion_id: A unique value that allows Google to identify the advertiser receiving the conversion.
google_conversion_value: A numeric value defined by the advertiser equaling the value of the conversion.
google_conversion_label: The type of conversion that occurred (purchase, sign-up, page view, or lead).
google_conversion_language: The language of the conversion tracking Google Site Stats text that appears on your website.