Google & YouTube

The Google & YouTube channel automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product listings directly from your Shopify admin. For eligible stores selling in the United States, products synced to Google Merchant Center using the Google & YouTube channel can display in relevant Google Shopping tab search listings for free.

Learn more about the Google & YouTube channel requirements. If you already use Google Merchant Center to manage a product feed or create Google Ads, then review some considerations before syncing an existing Google Merchant Center account.

To learn about Google Analytics and ads, refer to the following resources:

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