Generate codes for online discounts

Offering discounts can be a vital marketing strategy for your Shopify store. There are no limits to the number of discount codes you can create. Discount codes are available on the Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus plans.

Discount codes can be generated for a dollar value discount, a percentage discount, or a free shipping discount. You can also specify the dates for which the code is valid, the number of times a code can be used, a minimum order amount before the code can be used, and to which products, collections, or variants the discount can be applied.

To generate or import many discount codes at once (for example, a Groupon promotion), check out the Bulk Discounts app from the Shopify App Store.

Important points to remember:

  • The discount code entry field will only show during checkout if you have active discount codes available to your customers.

  • Keep in mind, your customers cannot "stack" discounts. If you have a 10% off discount, they can't also use a "free shipping" coupon. Only one discount at a time will be valid.

  • You can limit discount codes to one per customer in the Usage limits section on the Add discount code page.

  • If you set an expiry date for a discount, the discount will expire at 11:59:59 pm on that day.

  • Customer groups (created by saved searches in the customers page) are easy ways to send discount codes to a select group of customers. For example, if you want to send a discount code only to customers who have spent $100 or more in the last month, you can apply filters to create a group of these select customers, quickly grab their email addresses, generate a special code, and send it to these customers.

  • You can't edit a discount. If you want to make changes, you must delete the discount and recreate it. Keep in mind that all your reporting for this discount will then disappear.

  • You can apply collection discounts in two ways: to a single item per order or to every applicable item in the cart. Choose the method you want in the Conditions section on the Add discount code page.

  • Product-specific discount codes will apply to all quantities of a product when the customer has gone to the checkout and applied the discount code. For example, if a customer adds 10 of the same product, the product specific code will discount all 10.

  • You can apply discount codes to a specific variant of a product. These codes will apply to all quantities of the variant in checkout.

  • You can perform bulk actions to disable many discount codes at once.

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