Excluding referrer domains from Google Analytics tracking


This feature is only available if you're using Universal Analytics.

To ensure that domains you don’t want attributed as referrals are excluded:

1. In your Google Analytics Admin, click on your Tracking Info.

Ga tracking info btn

2. Make sure you have the following domains in your Referral Exclusion List:

  • yourwebsite.com (the primary domain of your site, you may have more than one)
  • checkout.shopify.com
  • paypal.com (if you’re using PayPal)
  • any other external payment providers you are using.

You can read more about referral exclusions here.

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