Your safety is important to us. If you notice any suspicious emails that appear to come from Shopify, please forward them to safety@shopify.com. Visit the Help Center page on phishing for more information.

Shopify reports

Whether you want to review your business's recent activity or build in-depth reports that give you the insight needed to develop it further, there's plenty of useful data associated with your Shopify store's products and transactions.

Reports overview

You can access different types of reports depending on your Shopify plan:

Types of reports
(for details, click the links below)
Shopify Lite Basic Shopify Shopify Advanced Shopify Shopify Plus
Finances reports
(including taxes and payments)
Overview dashboard
Sales reports - -
Customers reports - -
Acquisition reports - -
Behavior reports - -
Custom reports - - -

If you upgrade to a different plan, then your additional reports will provide data from the time you started using Shopify.

For example, let’s say you start out with Basic Shopify in January, and then upgrade to the Shopify plan in April. After upgrading, you can access the sales, customer, acquisition, and behavior reports and all the relevant data going back to January.

For information on plan levels and pricing, go to the Shopify plans page.

Viewing your reports

You find your report data in your Shopify admin, where you can:

  • view a general overview of your business's recent sales and more detailed channel-specific summaries on your Shopify Home

  • view an in-depth report of activity at your store, including traffic, conversions, and best-selling products, on the Overview dashboard

  • access different types of reports from the Reports page, if your store is on the Shopify plan or higher

  • access different types of reports as well as build your own custom reports from the Reports page, if your store is on the Advanced Shopify or Shopify Plus plan.

From the Reports page, you can:

  • generate reports based on your products, traffic sources, customers, and referrals
  • see how your business's total sales vary month-to-month or within a particular date range
  • identify which products are selling — or which ones aren't
  • export your store's data to a CSV file.

Tip

If your store is on the Advanced Shopify or Shopify Plus plan, then you can also use the advanced report builder to create customized reports in your Shopify admin and share them easily with your staff.

Want to discuss this page?

Visit the Shopify Community

Ready to start selling online with Shopify?

Try it free