Shopify analytics

Shopify's analytics and reports give you the means to review your store's recent activity, get insight into your visitors, and analyze your store's transactions.

Image of both the dashboard and a Sales report

Everyone can access the Overview dashboard and key financial reports. If you're on the Basic Shopify plan or higher, then you can access more reports.

Analytics and reports
(for details, click the links)
Shopify Lite Basic Shopify   Shopify   Advanced Shopify Shopify Plus
Overview dashboard
Finances reports
(including taxes and payments)
Acquisition reports -
Behavior reports - (4 of 5)
Marketing reports - (1 of 5)
Sales reports - -
Customers reports - - (5 of 7)
Custom reports - - -

If you upgrade to a different plan, then your additional reports will provide data from the time you started using Shopify.

For example, let’s say you start out with Basic Shopify in January, and then upgrade to the Shopify plan in April. After upgrading, you can access the sales and customer reports, as well as all the behavior and marketing reports, and all the relevant data going back to January.

For information on plan levels and pricing, go to the Shopify plans page.

The dashboard and the reports cover the common reporting and analysis needs of most store owners. If you need to manipulate or view your data in other ways, then you can export the data to a spreadsheet program, use a third-party app, or set up third-party analytics offerings.

  • To view a summary of activity at your store, including traffic, conversions, and best-selling products, use the Overview dashboard.

  • For details on the reports that are available to you, see Reports.

  • For guidance on exporting reports for use in a spreadsheet program, see Exporting reports.

  • For information on customizing your reports by applying filters and by adding columns, see Filtering and editing.

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