Shopify reports

Whether you want to review your business's recent activity or build in-depth reports that give you the insight needed to develop it further, there's plenty of useful data associated with your Shopify store's products and transactions.

Reports overview

You can access different types of reports depending on your Shopify plan:

Shopify Lite Basic Shopify Shopify Shopify Advanced Shopify Plus
Finances reports
(including taxes and payments)
Store dashboard
Sales reports - -
Customers reports - -
Acquisition reports - -
Behaviour reports - -
Custom reports - - -

You can find this data in your Shopify admin, where you can:

  • view a general overview of your business's recent sales and more detailed channel-specific summaries on your Shopify Home

  • view an in-depth report of activity at your online store, including traffic, conversions, and best-selling products, on the store dashboard

  • access different types of reports from the Reports page, if your store is on the Shopify plan or higher

  • access different types of reports as well as build your own custom reports from the Reports page, if your store is on the Advanced Shopify or Shopify Plus plan.

From the Reports page, you can:

  • generate reports based on your products, traffic sources, customers, and referrals
  • see how your business's total sales vary month-to-month or within a particular date range
  • identify which products are selling — or which ones aren't
  • export your store's data to a CSV file.

Tip

If your store's on the Advanced Shopify or Shopify Plus plan, then you can also use the advanced report builder to create customized reports in your Shopify admin and share them easily with your staff.

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