Listing products with the Amazon sales channel

The Amazon sales channel lets you create and manage listings to sell your products on Amazon. Your Shopify products aren't automatically listed on Amazon when you activate the Amazon sales channel. Instead, you can link Shopify to your existing Amazon listings, create an offer for a product you sell that is already being sold on Amazon, or create a new listing for a product that is new to Amazon.

Sample listing

After you've created a listing, it's submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace. You can manange your Amazon sales channel listings in your Shopify admin.


If you have a large inventory of unlisted products that you want to sell on Amazon, you might want to use an Inventory File Template instead of creating new product listings manually.

Get approved to sell in a category

Some product categories (including Clothing and Accessories) require approval from Amazon before selling. If your product requires approval, then you'll be prompted to apply before you can submit your listing:

Amazon request approval


At this time, you can only create listings for new products with the Amazon sales channel in the Clothing and Accessories category. You can still create listings for new products in other categories directly in Amazon Seller Central, and then link them to Shopify.

Create a new listing for a product

If you are a brand owner or you are selling a product that isn't already listed on Amazon, then you will need to create a new listing for your product. Before you create a listing with the Amazon sales channel, you will need a UPC or EAN code for each product variant you want to list. Amazon will use this code to create an ASIN, which identifies your product on Amazon.

To list a new product through Shopify:

  1. Click Create listing.

  2. Select the product from your Shopify catalog that you want to list on Amazon, then click Select product:

    Amazon select product1

  3. On the Search page, click Create listing:

    Amazon create listing

  4. From the category list, find the category that matches your product:

    Category list match

After you select a category, you need to edit your product details before publishing to Amazon. Some product details are automatically synced, and their related fields on the listing details are filled out for you. Details that you enter on the Amazon listing details page don't affect your product details elsewhere in Shopify.

To edit your product details:

  1. Complete the fields in the Amazon listing details:

    Amazon listing details

  2. In the Variants section, select a variant that you want to add to your listing.

  3. Fill in the Details fields (including the Product Identifier), choose Inventory Management settings, enter the Production time if applicable, and select an image for your variant:

    Amazon select variants
    Repeat this step for all the variants that you want to add to the listing.

  4. Click Publish.

Add a UPC or EAN code

Amazon requires that all new listings have a GTIN (Global Trade Item Number), a unique product identifier for each product variant that is used to create an ASIN. When you’re creating a listing through the Amazon sales channel, then you can add a UPC or EAN code to your product variant information to fulfill this requirement. The product identifier you add will automatically be included when you create an Amazon listing.

You can read more about using GTIN product identifiers at the Amazon Help Center. It is important not to invent false GTIN information for your products. Learn how to find or get a GTIN for a product.


If you are a brand owner, then you can register your brand with Amazon. Amazon sellers with registered brands can create listings without GTINs in Amazon Seller Central, and then link the listings in Shopify.

You can add the UPC or EAN code in the Barcode field for a product variant when you are creating a new listing in the Amazon sales channel, or edit the product directly in your Shopify admin:

  1. In Shopify, go to a product page.

  2. In the Inventory section, click Edit beside a variant.

  3. In the Barcode field, enter the GTIN for the product variant.

  4. Click Save.

Create an offer for a product on Amazon

If you want to sell a product that is already on Amazon, then you can create an offer. You can use the Amazon sales channel to find the product on Amazon, then match it to a product in your Shopify admin and edit the details for the offer.


Selling products in certain categories might require approval. Make sure you are familiar with the categories and products that require approval from Amazon.

To create an offer:

  1. Click Create listing.

  2. Select the product from your Shopify catalog that you want to list on Amazon, then click Select product:

    Amazon select product

  3. On the Search page, click Find Product:

    Amazon create listing
    This displays a list of similar products in the Amazon catalog. You can click View on Amazon to see the full product details. If your Shopify product doesn't match any of these, then you need to create a new listing in Amazon.

  4. Find the product on Amazon that matches your product, then click Select:

    Amazon sell this

After you match your product to one on Amazon, you need to choose which variants to offer and edit the listing:

  1. On the Edit listing page, choose which variants to add to your offer by matching the Amazon variants with your Shopify product variants:

    Amazon variant match
    If you don't want to add a specific variant to your listing, select Don't offer variant from the SHOPIFY VARIANTS drop-down.

  2. For each variant you add to the listing, enter a list price and choose inventory settings.

  3. When you're done, click Publish.

If you're already selling on Amazon, then you can link your existing Amazon listings to your Shopify products. If you link your Shopify products to your Amazon listings, then you can manage your existing listings through your Shopify admin. Linking your existing listings can also prevent you from accidentally creating two offers for the same product.

To link your Amazon listing to your Shopify product:

  1. If any linkable products are detected by the Amazon sales channel, then a banner will appear. Products that are fulfilled using Fulfillment by Amazon in Amazon Seller Central can't be linked to your Shopify products because the Amazon sales channel doesn't support FBA offers. Click Link products from the Listings page:

    Amazon link products

  2. Click Browse products next to the product you want to link to your Shopify product:

    Amazon linking browse products

  3. In the Select a product dialog, click the product you want to link to, then click Select product:

    Amazon linking select product

  4. Select how you'd like to manage inventory for the products you are linking:

    Amazon linking manage inventory

  5. Enter a Production time, if required. If you choose Not required for these products, then the default production time is set to 2 days. If you need more time to produce the item before shipping, then you need to enter the number of days when linking, even if you have already set a different production time in Amazon Seller Central. Otherwise, the production time in Amazon will be set to the default of 2 days.

  6. Select the variant you'd like to link to your Amazon listing:

    Amazon linking select variant

  7. Click Link products to link your existing Amazon listing to your Shopify product:

    Amazon linking final

After you've linked a product to a listing, it will appear on the Listings page of your Shopify admin:

Amazon linking listings page

You can unlink all the linked variants for a product on the Edit listing page.


After you connect your Amazon account to your Shopify store, it can take a few minutes for Shopify to identify linkable products. After the initial connection, Shopify will search for linkable products every 6 hours.

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