Listing products on the Amazon sales channel

The Amazon sales channel lets you create and manage listings to sell your products on Amazon. Your Shopify products aren't automatically listed on Amazon when you activate the Amazon sales channel.

When you create a listing from Shopify, you need to match the product you want to sell with an ASIN from the Amazon catalog. If you are a brand owner or you are selling a product that isn't already listed on Amazon, then you will need to create a new listing for your product first.

Create listing

Note

Selling products in certain categories might require approval. Make sure you are familiar with the categories and products that require approval from Amazon.

To create a listing:

  1. From your Shopify admin, click Amazon.

  2. Click Create listing:

    Amazon create listing

  3. From the dialog, select the product from your Shopify catalog that you want to list on Amazon, then click Select product:

    Amazon select product

  4. On the Search page, click Search:

    Search amazon products
    This displays a list of the most similar products in the Amazon catalog. If your product doesn't match any of these, then you need to create a new listing in Amazon.

  5. From the product list, find the product on Amazon that matches your product, then click Select:

    Amazon sell this

  6. In the Choose variants section, match your Shopify product's variants with the variants that exist in Amazon's product catalog:

    Amazon variant match

  7. Enter a list price and the quantity of inventory that you want to allocate to Amazon for each variant:

    Offer price and inventory
    If you're already selling on Amazon, then this value won't override the inventory quantity that you've entered in Amazon Seller Central — but it will update to reflect sales on Amazon.

  8. When you're done, click Publish:

    Amazon publish offer

After you've created a listing, it's submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace.

You can keep track of the listings you've created in Shopify from the Listings page in your Shopify admin:

Listings page offers

Tip

If you have a large inventory of unlisted products that you want to sell on Amazon, you might want to use an Inventory File Template instead of creating new product listings manually.

Create a new listing for your product

Note

At this time, you can only create new listings for products in the Clothing and Accessories category.

If you're a brand owner or your product isn't listed on Amazon, then you can create a new listing for it. When you create a listing, you are creating a brand new product on Amazon instead of creating a listing for an existing product.

Some product categories (including Clothing and Accessories) require approval from Amazon before selling. If your product requires approval, then you'll be prompted to apply before you can submit your listing:

Amazon request approval

To list a new product through Shopify:

  1. From your Shopify admin, click Amazon.

  2. Click Create listing:

    Amazon create listing

  3. Select the product from your Shopify catalog that you want to list on Amazon, then click Select product:

    Amazon select product1

  4. Click creating a new listing:

    Create new listing

  5. From the category list, find the category that matches your product:

    Category list match

  6. Complete the fields in the Amazon listing details section:

    Amazon listing details

  7. In the Variants section, select the variants that you'd like to add to your listing, fill in the DETAILS fields (including the UPC), and select an image for your variant:

    Amazon select variants
    Repeat this step for all variants that you'd like to list.

    Tip

    The information you enter for your Amazon listing won't affect the product details in Shopify.

  8. Click Publish.

On the Listings page, you will see your current listings, including active, pending, and rejected listings.

Note

Some categories (including Clothing and Accessories) require approval from Amazon before selling.

If you're already selling on Amazon, then you can link your existing Amazon listings to your Shopify products. If you link your Shopify products to your Amazon listings, then you can manage your existing listings through your Shopify admin.

To link your Amazon listing to your Shopify product:

  1. From your Shopify admin, click Amazon.

  2. Click Link products from the Listings page:

    Amazon link products

  3. Click Browse products next to the product you want to link to your Shopify product:

    Amazon linking browse products

  4. In the Select a product dialog, click the product you want to link to, then click Select product:

    Amazon linking select product

  5. Select how you'd like to manage inventory when linking your Shopify products to your Amazon listings:

    Amazon linking manage inventory

  6. Select the variant you'd like to link to your Amazon listing:

    Amazon linking select variant

  7. Click Link products to link your existing Amazon listing to your Shopify product:

    Amazon linking final

After you've linked a product to a listing, it will appear on the Listings page of your Shopify admin:

Amazon linking listings page

Note

After you connect your Amazon account to your Shopify store, it can take a few minutes for Shopify to identify linkable products. After the initial connection, Shopify will search for linkable products every 6 hours.

UPC

Amazon requires that all new listings have a UPC barcode. If you’re creating a listing through the Amazon sales channel, then you will need one of these barcodes for each variant that you plan to list on Amazon.

If you already have a UPC for your products, then include it when you create a listing through the Amazon sales channel. If you've already added the UPC to your Shopify product information, then it will automatically be included in the listing.

If you don't have existing UPCs for your products, then you can look for other services that let you purchase them.

Process orders

When a customer buys one of your products on Amazon, you'll receive notifications about their order from Amazon Seller Central and on the Overview page of the Amazon sales channel in your Shopify admin.

Note

Orders can take up to 30 minutes to sync back with Shopify.

The inventory number that you allocated for that product when you created the listing in Shopify will update (but not your actual inventory level for that product in Shopify). You can log in to your Amazon Seller Central account to review the order details and manage billing and fulfillment.

Note

When you're fulfilling orders on Amazon, make sure that you follow Amazon's Selling Policies.

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