Selling from an online store

The Online Store sales channel is an online home for your business. You can use it to create webpages, publish a blog, and sell your products with beautiful, responsive themes and a personalized domain name to help you brand and market your business online. Shopify Basic and up plans include the Online Store sales channel. If you're new to Shopify, then learn how to get started.

Grow your business

Already have a website that you want to turn into an online store? Use the Buy Button sales channel to create embed code to sell your products wherever you have an online presence.

Add the Online Store channel

The Online Store sales channel is automatically added to your Shopify admin in the Sales Channels list, unless you are on a Shopify Lite plan. If you upgrade your Shopify plan from Shopify Lite, then you can add the Online Store sales channel:

  1. From your Shopify admin, click the + button beside the Sales channels heading.
  2. Within the list of available channels, click Learn more beside Online Store.
  3. Click Add channel.

Build your online store

After you have set up your Shopify admin, most of the work is done.

  • Your online store will automatically use your Shopify settings for checkout and order fulfillment.
  • Your products will automatically appear on your online store.
  • Your online store is automatically assigned a unique .myshopify website address where your customers can find you.

There are a few steps you should follow before launching to make sure your online store is ready for customers.

Edit the theme defaults

Your online store uses a default theme, Debut, to lay out content. You can choose a different theme, but either way you will need to edit the theme's default sections using the theme editor:

Theme editor

You can also change the General settings for the theme to customize colors and fonts to match your business.

Create a store policies page

You should create a store policies page so your customers will know what to expect for order fulfillment and returns. Make sure you add a link to the page.

Customize and launch your online store

Launch your online store and open for business by removing the password. You can further customize your online store, but it is best to start selling as soon as possible. If you launch your online store, then you can start promoting your products and working to increase traffic to your store. Then you can use reports and analytics to see how customers are interacting with your online store and make improvements based on that information.

There are a few things you can do to customize your online store:

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