Adding and removing market customizations

When you create a market, it inherits your store's default settings. You can override any of these defaults by adding customizations to the market. Each customization controls a specific aspect of the customer experience.

Market customizations and their effects
CustomizationWhat it affects
CatalogsWhich products are available in the market, and at what price.
Local currenciesThe currency displayed to customers when browsing and paying.
Online storeTheme sections, blocks, and content displayed to customers in the market.
Domains and languagesThe URL structure and language customers experience.
Duties and taxesHow taxes are displayed and whether duties are collected at checkout.
Business entitiesWhich legal entity processes payments for the market. Shopify Plus only.

Inheritance

If a market doesn't have a specific customization, then it inherits the value from its parent market. If there's no parent market, then the store default is used.

When you add a customization to a market, the setting moves from the Inherited section to the Customized section on the market detail page. You can remove a customization at any time to revert to the inherited value.

Different customizations follow different inheritance rules. Some are overridden by the submarket's value, whereas others (like catalogs) are combined. Refer to each customization's page for details on how inheritance works.

Add customizations

Customizations are added per market. When you click Plus Circle Icon next to a setting on a market's detail page, you override the inherited value with a market-specific customization.

Steps:

  1. From your Shopify admin, go to Markets.

  2. Click the market that you want to customize.

  3. Click Plus Circle Icon next to the setting you want to change.

  4. Configure the customization, and then click Done.

  5. Click Save.

Remove customizations

You can remove a customization at any time. After you remove the customization, your market reverts to using the setting inherited from its parent market. If there's no parent market, then the store default is used.

Steps:

  1. From your Shopify admin, go to Markets.

  2. Click the market that you want to customize.

  3. Click Minus Circle Icon next to the setting you want to remove.

  4. Click Save.