B2B

B2B on Shopify is a suite of features that enable you to sell B2B, or business to business, through the online store, without requiring the use of third party apps or workarounds to implement B2B complexity. You can now set customer-specific price lists, payment terms, and currencies and connect multiple buyers and locations in a single company profile.

B2B lets you use all the most customizable features available to stores on Shopify, including the following:

You can choose to use these features in a blended store that serves both B2B and direct to consumer customers, or a dedicated expansion store that only serves B2B customers.

After you set up price lists and companies, custom pricing is offered to B2B customers when they log in to their customer profile on your online store without needing to sign in to a separate storefront.

If you're new to using B2B on Shopify, then refer to the getting started checklist.

Considerations for using B2B

Before you use B2B, review the following considerations.

  • Orders have a maximum of 500 line items. If a customer places an order for more than 500 different products or variants, then the order will fail.
  • Subscriptions aren't compatible with B2B.
  • Because B2B is a new feature, some third-party apps might not be updated to function with B2B yet.
  • Currently, companies can't be imported. Company information must be added and updated in the Shopify admin.
  • B2B supports multicurrency through local pricing with Shopify Markets or through manually selecting a currency for a specific price list, but not both.

The following features are not included by default for B2B orders. If you need these features, then contact Shopify Plus Support to activate them:

The following features are not currently available for B2B orders:

Blended and dedicated stores

Before you start setting up B2B, consider whether you want to open a blended or a dedicated store. Some features aren't able to differentiate between B2B and DTC order, resulting in customer notifications, changes to orders, and reports that are applied indiscriminately.

Blended stores

A blended store is a store that accepts both B2B (business to business) and DTC (direct to customer) orders. In a blended store, B2B buyers log in to their account in order to access wholesale price lists and payment terms.

The following applies to blended stores:

Using a blended store lets you keep all your business data collected in one place and manage your store settings easily if you don't need to differentiate between B2B and DTC customers. If you need different settings for your customers, then consider opening a dedicated store.

Dedicated stores

A dedicated store is an expansion store that is only used by B2B customers. In a dedicated store, you can create settings that are specific to B2B customers without using code.

Because only B2B customers use a dedicated stores, you can make changes that apply only to your B2B customers, including the the following:

Using a dedicated store helps you to segment inventory and business data between your B2B and DTC stores. In addition, you can use scripts and discount codes without concern, since only B2B customers use the store. However, opening a dedicated store for B2B requires you to create a new store, set up any integrations that you might already have with your existing stores, and manage your dedicated store settings separately. If you don't need to differentiate between your B2B and DTC customers, then consider opening a blended store.

Companies

Companies represent B2B customers with a company profile that includes assigned contact permissions, payment terms, price lists, catalogs, and tax exemptions. Multiple contacts and locations can be assigned to a company profile.

Price lists

Set customer-specific price lists or percentage-off prices for all products and variants, and assign price lists to a company profile.

Payment terms

Automate the manual process of assigning payment terms to orders or to draft orders in the admin. Assign payment terms on the company profile and track, sort, and collect payment for orders as they become due.

B2B checkout

Customers can view their assigned payment terms, payment methods, and wholesale discounts at the time of purchase.

B2B customer accounts

Customers authenticate themselves as a B2B customer by using their email address to gain access to wholesale information. After they have authenticated, customers can manage their account, select the company location they're buying on behalf of, edit buyer information, and view and filter their order history.

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