Displaying your store's sending email

Note

As of February 1, 2024, Gmail and Yahoo will require you to authenticate your domain and have a DMARC record in order to send emails to customers from a branded email address. If you take no action, then your sender email will be rewritten to store+123@shopifyemail.com to meet the minimum requirements so that you can continue sending emails to your customers without interruption. The string of numbers (123) in the default email store+123@shopifyemail.com will be unique to your store.

If you notice that your customers' inboxes display your emails as store+123@shopifyemail.com and you want to change this, then you need to Change your sender email address.

To understand the terms used in this article, refer to Domains terminology.

Example 1: Sending from a DMARC protected domain without authentication

If you send emails from a DMARC (Domain-based Message Authentication, Reporting, and Conformance) protected domain but haven't authenticated your sender email with DKIM and SPF, then follow these steps:

Steps:

1. Access your domains DNS records.
2. Authenticate your sender domain by adding CNAME records to your domain.

Example 2: Email domain belongs to a third party without DNS access

If your email domain belongs to a third party and you don't have access to the DNS records to authenticate the domain, then consider using your own domain. You can purchase a domain from Shopify or a third-party domain provider such as GoDaddy or Namecheap.

Steps:

1. Use your own domain for sending emails.
2. Authenticate your sender domain.
3. Add a valid DMARC record.

Example 3: Domain purchased through a third-party without authentication

If you've purchased a domain through a third-party domain hosting provider but haven't authenticated it yet, then follow these steps:

Steps:

1. Authenticate your sender domain.
2. Ensure you have a valid DMARC record.

Example 4: Domain purchased through a third-party with authentication but no DMARC record

If you've purchased your domain through a third-party and have already authenticated it, but you don't have a DMARC record, then you need to add a DMARC record.

Example 5: Domain purchased through Shopify

If you purchased your domain through Shopify, then a DMARC record of v=DMARC1; p=none is automatically inserted into your DNS records if you don't already have one in place. However, if you choose to opt-out or revert that DMARC record, then your email address is rewritten to store+123@shopifyemail.com.

You can edit the DMARC record on your Shopify-purchased domain from the [Domain](https://admin.shopify.com/settings/domains settings of your Shopify admin.

Caution

The v=DMARC1; p=none DMARC record is Shopify's default DMARC record. Some email providers might have stricter DMARC requirements that require you to update your DMARC record. Before you edit your DMARC record, review the DMARC requirements from your domain provider.

For example, if you use Apple Business Connect, then review Apple's Email address verification for Branded Mail in Apple Business Connect guide to understand Apple's DMARC record requirements.

Steps:

1. From your Shopify admin, go to [Settings] > Domains.
2. Click the domain that you want to edit.
3. From the Domain settings drop-down menu, select Edit DNS settings.
4. In the Advanced settings section, click Actions next to the _dmarc TXT record.
5. In the Actions drop-down menu, select Edit.
6. Input the DMARC record that you want to use for this domain, and then click Confirm.

To verify your DMARC record, you can use the DMARC record checker.