Displaying your store's sending email

If you notice that your customers' inboxes display your emails as store+123@shopifyemail.com and you want to change this, then you need to Change your sender email address.

To understand the terms used in this article, refer to Domains terminology.

Example 1: Sending from a DMARC protected domain without authentication

If you send emails from a DMARC (Domain-based Message Authentication, Reporting, and Conformance) protected domain but haven't authenticated your sender email with DKIM and SPF, then follow these steps:


  1. Access your domains DNS records.
  2. Authenticate your sender domain by adding CNAME records to your domain.

Example 2: Email domain belongs to a third party without DNS access

If your email domain belongs to a third party and you don't have access to the DNS records to authenticate the domain, then consider using your own domain. You can purchase a domain from Shopify or a third-party domain provider such as GoDaddy or Namecheap.


  1. Use your own domain for sending emails.
  2. Authenticate your sender domain.
  3. Add a valid DMARC record.

Example 3: Domain purchased through a third-party without authentication

If you've purchased a domain through a third-party domain hosting provider but haven't authenticated it yet, then follow these steps:


  1. Authenticate your sender domain.
  2. Ensure you have a valid DMARC record.

Example 4: Domain purchased through a third-party with authentication but no DMARC record

If you've purchased your domain through a third-party and have already authenticated it, but you don't have a DMARC record, then you need to add a DMARC record.

Example 5: Domain purchased through Shopify

If you purchased your domain through Shopify, then a DMARC record is automatically inserted into your DNS records if you don't already have one in place. However, if you choose to opt-out or revert that DMARC record, then your email address is rewritten to store+123@shopifyemail.com.

To verify your DMARC record, you can use the DMARC record checker.

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