Setting up your email
From receiving important notifications to communicating with your customers, email is an important part of any business. This page shows you how to set up and configure both your store owner email and your customer email.
The store contact address is the email address that you used when you signed up for Shopify. It's where you'll receive your files if you export your products, orders, or customer lists.
The customer email is your customer-facing address. It's where your customers can contact you directly, and it's the address that's associated with the automatic notification emails that they receive about their orders.
We'll also tell you how Sender Policy Framework (SPF) records can help you avoid spam filters and delivery errors.
Change the store email address
By default, the store contact address is the email address that you used when you signed up for Shopify. It's the email address that Shopify uses to contact you and where you receive your files if you export your product, order, or customer lists. If you want Shopify to contact you at a new email address, this is where you can update that information.
- From your Shopify admin, go to Settings.
In the Store details section, change your email address under Store contact address or Account email. This will be the email that Shopify uses to contact you about your account.
Go to your new email account's inbox, where you'll see a verification email from Shopify. Click the link in the email.
Change the customer email address
The customer email is your customer-facing email address. It's associated with the automatic notification emails that your customers receive about their orders. Your customer email settings determine what address your customers see as the sender in the automatic notification emails they receive from Shopify. If you want your own email address to appear, then you might need to update your domain's settings. Otherwise, your store's notification emails might appear with a
firstname.lastname@example.org email address or be flagged as spam.
- From your Shopify admin, go to Settings.
In the Store details section, change your email address under Customer email.
Do I need to change my customer email settings?
Some email providers, such as Yahoo and AOL, enforce Domain-based Message Authentification, Reporting, and Conformance (DMARC) policies that prevent Shopify from sending emails as their domain. If your email service provider enforces DMARC policies, then you might need to change your customer email address. For more information on compatibility, contact your service provider.
If you're using an email address that's associated with a custom domain, then you need to add Shopify's Sender Policy Framework (SPF) record to your domain’s DNS settings.
Add Shopify's SPF record to your domain host (custom domains only)
To verify your customer email address, you need to add the following SPF record to your TXT record in your custom domain settings:
v=spf1 include:shops.shopify.com ~all. Doing this can help prevent your emails from being flagged as spam or from failing to be delivered.
Log in to your domain hosting account.
Find your domain's
TXT record. This usually appears beside the
Add the following SPF record to your TXT record:
v=spf1 include:shops.shopify.com ~all
Save your changes.
SPF records and delivery errors
Shopify uses the Sender Policy Framework (SPF) to verify your customer email address for the automatic notification emails that your customers receive. This prevents notification emails from being flagged as spam, removes the via Shopify note from the sender information, and displays your customer email address instead of
email@example.com in the sender field.
Your customers still receive notification emails from Shopify if you don't update your customer address host settings. In most cases, mail delivery errors that read
your message could not be delivered to one or more recipients mean that Shopify's sending notification emails with a
firstname.lastname@example.org address instead of your customer address and not that your customers aren't receiving notifications.
Forwarding customer emails
Email forwarding is a service that lets you direct an email from your custom domain to an existing email account with Gmail, Outlook, Yahoo, or another provider. For example, if you own the domain name
johns-apparel.com, then you can create the email
email@example.com. When customers email
firstname.lastname@example.org, their messages are forwarded to your existing personal account, for example,
email@example.com. For more information, see our guide on email forwarding and custom domains.
DomainKeys Identified Mail (DKIM)
DKIM is an authentication method that helps validate that an email comes from the domain that it claims to come from. If the domain that you want to send emails from requires DKIM, then contact your domain provider to make the required changes.
If Shopify is your domain provider, then you can edit your DKIM TXT records, as shown here, with the specific instructions given to you by your third-party email provider or integrated app.