Setting up your email

From receiving important notifications to communicating with your customers, email is an important part of any business. This page includes information on how to set up and configure both your store owner email and your sender email.

The store contact address is the email address that you used when you signed up for Shopify. If you export your products, orders, or customers list, then they're sent to your store contact email address.

The sender email is your customer-facing address. It's where your customers can contact you directly, and it's the address that's associated with the automatic notification emails that they receive about their orders.

Add a DMARC policy and Shopify's CNAME records to your domain to connect to the Shopify Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) records to ensure that your email message is delivered to your customer.

Change your store email address

By default, the store contact address is the email address that you use when you sign up for Shopify. The store contact address is what Shopify uses to contact you, and where you receive your files when you export your product, order, or customer lists. If you want Shopify to contact you at a new email address, then you can update that information.

If you haven't set up a single login, then the Account email displays instead of Store email.

Steps:

  1. From your Shopify admin, go to Settings.
  2. Click Store details.
  3. In the Contact information section, click Edit.
  4. Change your email address under Store email or Account email. Shopify uses this email to contact you about your account.
  5. Click Save.
  6. Go to your new email account's inbox, and click the link in the verification email from Shopify.

Change your sender email address

The sender email is your customer-facing email address. This is the email address that's displayed in the From field when your customers receive automatic notification emails, order confirmation emails, and any marketing emails sent from Shopify. Some domains might require additional authentication, otherwise your sender email address might display with via shopifyemail.com, or as store+123@shopifyemail.com.

Steps:

  1. From your Shopify admin, go to Settings > Notifications.
  2. In the Sender email section, enter your email address.
  3. Click Save.

Using a forwarding address as your sender email

If you have a Shopify-managed custom domain, then you can use a forwarding email address from your custom domain as the Sender email from your store. Set up email forwarding to create a custom email address associated with your domain for your customers to contact.

After you've set up forwarding, change your Sender email to your newly created forwarding email address. When you change your sender email, customers receive your store notifications from the forwarding email associated with your custom domain. If they reply to your store's emails, then their message forwards to the personal email you configured in your email forwarding settings.

Some email hosts automatically reject email addresses that include wording such as "no-reply", "do-not-reply", or "noreply". Avoid using this language in your sender email address to insure your emails are received by your customers.

If your custom domain is canceled or expires, then you're no longer able to use the domain's forwarded email as your Sender email.

Authenticate your third-party domain

If you use a third-party domain, then you need to authenticate your sender email address to prevent your emails messages from being flagged as spam, and to ensure that your email messages are delivered to your customers.

To authenticate your sender email address, you need to add the following records to your third-party domain to connect to the Shopify Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) records:

If you need help to modify your CNAME or DMARC records, then contact your domain provider.

Add CNAME records to your third-party domain

You can help to ensure that your email messages reach your customers by adding CNAME records to your third-party domain to connect it to the Shopify SPF and DKIM records.

To add CNAME records to your domain, you need to have the following information:

  • your login information for your third-party domain provider account
  • your sender email, which is the email address that you use to communicate with your customers

Steps:

  1. From your Shopify admin, go to Settings > Notifications.
  2. In the Sender email section, click authenticate your domain.
  3. Follow the instructions to enter the new CNAME records into your third-party domain manager.

Changes can take up to 24 hours to complete. If the domain verification fails, then verify that the DNS records that you entered into your third-party domain provider match the records that were provided in your Shopify admin.

If you need help to add a CNAME to your domain, then contact your domain provider.

Add a DMARC record to your third-party domain

Some email providers, such as Gmail and Yahoo, require you to add a DMARC record to your domain so that you can send emails from your branded email address.

Review the following third-party resources to learn how to check for and add a DMARC record to your domain:

Steps

  1. Log in to the management console of your domain host.
  2. Locate the page where you update DNS records.
  3. Add a TXT record for DMARC.
    1. In the Record name/DNS host name field, add _dmarc. Some domain hosts automatically add the domain portion, such as _dmarc.example.com. After you add the TXT record, verify that it's formatted correctly.
    2. In the Text Record Value field, add v=DMARC1; p=none;.

For specifics on p=none, review the DMARC record glossary item.

Email forwarding

Email forwarding is a service that lets you direct an email from your custom domain to an existing email account with Gmail, Outlook, Yahoo, or another provider.

For example, if you own the domain name johns-apparel.com, then you can create the sender email address info@johns-apparel.com. When customers email info@johns-apparel.com, their messages are forwarded to your connected personal account, for example, john@gmail.com.

Learn more about email forwarding.

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