Setting up your email

From receiving important notifications to communicating with your customers, email is an important part of any business. This page shows you how to set up and configure both your store owner email and your sender email.

The store contact address is the email address that you used when you signed up for Shopify. It's where you'll receive your files if you export your products, orders, or customer lists.

The sender email is your customer-facing address. It's where your customers can contact you directly, and it's the address that's associated with the automatic notification emails that they receive about their orders.

Add the Shopify Sender Policy Framework (SPF) records and Domain Keys Identified Mail (DKIM) records to ensure that your email message is delivered to your customer.

Change the store email address

By default, the store contact address is the email address that you use when you sign up for Shopify. It's the email address that Shopify uses to contact you and where you receive your files if you export your product, order, or customer lists. If you want Shopify to contact you at a new email address, this is where you can update that information.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Store contact address or Account email. This will be the email that Shopify uses to contact you about your account.

  3. Click Save.

  4. Go to your new email account's inbox, and click the link in the verification email from Shopify.

Change your sender email address

The sender email is your customer-facing email address. This is the email address that is displayed in the From field when your customers receive automatic notification emails, order confirmation emails, and any marketing emails sent from Shopify. Some domains might require additional authentication, otherwise your sender email address might appear with via shopifyemail.com, or as store@shopifyemail.com.

If your sender email address is DMARC protected, then your email address might appear in inboxes as store@shopifyemail.com or store@shopify.com. Replies from your customers will be forwarded to your chosen sender email address.

Learn more about sender email addresses and Shopify Email.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Sender email.

  3. Click Save.

Ensuring that your email message is delivered to your customer

When you use a third-party domain, you need to verify your sender email address to ensure that your email message is delivered to your customers. To verify your sender email address, add the Shopify SPF and DKIM records to your third-party domain settings. Adding the Shopify SPF and DKIM records prevents your email from being flagged as spam, or from failing to be delivered.

DKIM is an authentication method that's used by mail servers to verify that a message was not changed after it was sent.

SPF is an authentication method that validates that an email message comes from the domain that it claims to come from.

Add the Shopify SPF and DKIM records to your third-party domain

You can help to ensure that your email message reaches your customer by adding the Shopify SPF and DKIM records to your third-party domain. If you need help to modify your CNAME records, then contact your domain provider.

Before you begin

To complete this procedure, you need to have the following information:

  • your login information for your third-party domain provider account
  • your sender email, which is the email address that you use to communicate with your customers

Steps:

  1. Click General.

  2. In the Store details section, click Manage next to the Sender email field.

  3. On the Sender email page, click Authenticate.

  4. Follow the instructions to enter the new CNAME records into your third-party domain manager.

Changes can take up to 48 hours to complete. After your domain changes have taken effect, your domain status is Authenticated.

If the domain verification fails, then verify that the DNS records that you entered into your third-party domain provider match the records that were provided in your Shopify admin.

Email forwarding

Email forwarding is a service that lets you direct an email from your custom domain to an existing email account with Gmail, Outlook, Yahoo, or another provider. For example, if you own the domain name johns-apparel.com, then you can create the sender email address info@johns-apparel.com. When customers email info@johns-apparel.com, their messages are forwarded to your connected personal account, for example, john@gmail.com.

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