Setting up your email

From receiving important notifications to communicating with your customers, email is an important part of any business. This page shows you how to set up and configure both your store owner email and your sender email.

The store contact address is the email address that you used when you signed up for Shopify. It's where you'll receive your files if you export your products, orders, or customer lists.

The sender email is your customer-facing address. It's where your customers can contact you directly, and it's the address that's associated with the automatic notification emails that they receive about their orders.

We'll also tell you how Sender Policy Framework (SPF) records can help you avoid spam filters and delivery errors.

Change the store email address

By default, the store contact address is the email address that you used when you signed up for Shopify. It's the email address that Shopify uses to contact you and where you receive your files if you export your product, order, or customer lists. If you want Shopify to contact you at a new email address, this is where you can update that information.

If your sender email address is DMARC protected, then your email address might appear in inboxes as store@shopifyemail.com or store@shopify.com. Replies from your customers will be forwarded to your chosen sender email address.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Store contact address or Account email. This will be the email that Shopify uses to contact you about your account.

  3. Click Save.

  4. Go to your new email account's inbox, where you'll see a verification email from Shopify. Click the link in the email.

Change your sender email address

The sender email is your customer-facing email address. Your sender email settings determine what email address your customers see as the sender in the automatic notification emails, order confirmation emails, and any marketing emails sent from Shopify. Some domains might require additional authentication, otherwise your sender email address might appear with via shopifyemail.com, or as store@shopifyemail.com.

Learn more about sender email addresses and Shopify Email.

Steps:

  1. Click General.

  2. In the Store details section, change your email address under Sender email.

  3. Click Save.

Do I need to change my sender email address settings?

Some email providers, such as Yahoo and AOL, enforce Domain-based Message Authentification, Reporting, and Conformance (DMARC) policies that prevent Shopify from sending emails as their domain. If your email service provider enforces DMARC policies, then you might need to change your customer email address. For more information on compatibility, contact your service provider.

If you're using an email address that's associated with a custom domain, then you need to add Shopify's Sender Policy Framework (SPF) record to your domain’s DNS settings.

Add Shopify's SPF record to your domain host (custom domains only)

To verify your sender email address, you need to add the following SPF record to your TXT record in your custom domain settings:v=spf1 include:shops.shopify.com ~all. Doing this can help prevent your emails from being flagged as spam or from failing to be delivered.

Steps:

  1. Log in to your domain hosting account.

  2. Find your domain's TXT record. This usually appears beside the CNAME record and MX record.

  3. Add the following SPF record to your TXT record: v=spf1 include:shops.shopify.com ~all

  4. Save your changes.

Learn more about sender email addresses and Shopify Email.

SPF records and delivery errors

Shopify uses the Sender Policy Framework (SPF) to verify your sender email address for the automatic notification emails that your customers receive. This prevents notification emails from being flagged as spam, removes the via Shopify note from the sender information, and displays your sender email address instead of store@shopifyemail.com in the sender field.

Your customers still receive notification emails from Shopify if you don't update your customer address host settings. In most cases, mail delivery errors that read your message could not be delivered to one or more recipients mean that you're sending emails from your store with a store@shopifyemail.com address instead of your sender email address and not that your customers aren't receiving emails from your store.

Email forwarding

Email forwarding is a service that lets you direct an email from your custom domain to an existing email account with Gmail, Outlook, Yahoo, or another provider. For example, if you own the domain name johns-apparel.com, then you can create the sender email address info@johns-apparel.com. When customers email info@johns-apparel.com, their messages are forwarded to your connected personal account, for example, john@gmail.com. For more information, see our guide on email forwarding and custom domains.

Learn more about email forwarding and Shopify Email.

DomainKeys Identified Mail (DKIM)

DKIM is an authentication method that helps validate that an email comes from the domain that it claims to come from. If the domain that you want to send emails from requires DKIM, then contact your domain provider to make the required changes.

If Shopify is your domain provider, then you can edit your DKIM TXT records, as shown here, with the specific instructions given to you by your third-party email provider or integrated app.

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