Shopify Markets is a cross-border management tool that helps you identify, set up, launch, optimize and manage your international markets - all from a single store.
Shopify Markets centralizes international selling tools for your business, and introduces new functionality to help you manage and expand your global sales. With Shopify Markets, you can create tailored online shopping experiences for different buyer segments. You can do this by creating markets that target specific countries or regions, or you can group countries and regions together to simplify your expansion efforts.
Other ways to sell cross-border
For merchants who have globally dispersed teams that independently manage operations in their local market, it's often preferred to sell cross-border using multiple stores along with the ability to sell and get paid in different currencies for your international selling strategy.