International domains

An international domain is a web address or URL that's specific to a country or region. When you set up international domains for a country or region, you create a localized version of your online store in the currency and language for that region. You also display region-specific domains within search results to help customers find the appropriate version of your store. When your online store appears in a customer’s local language and currency, customers are more likely to make a purchase.

Localized shopping experiences affect how customers perceive your brand and how quickly they make a purchase. By setting up international domains, you can attract customers from other countries and regions and build your reputation as an international brand.

You can set up international domains with both Shopify-managed domains and third-party domains. You can use top-level domains, subdomains, subfolders, or a combination of each. For example, if you sell in both the United States and France using different languages and currencies, then you can set up the following international domains:

• your-shop-name.com for the United States
• your-shop-name.fr, fr.your-shop-name.com, or your-shop-name.com/fr-fr for France

International domains are available on the Basic Shopify plan or higher.

In this section

• Considerations for setting up international domains

• Setting up unique URLs for specific countries or regions

• Directing customers to the correct country or region