Shopify Markets is a cross-border management tool that helps you identify, set up, launch, optimize, and manage your international markets - all from a single store.
Shopify Markets centralizes international selling tools for your business to help you manage and expand your global sales. With Shopify Markets, you can create customized online shopping experiences for different customer segments. You can create markets in Shopify to target specific countries or regions, or you can group countries and regions together to simplify your expansion efforts.
For businesses with globally dispersed teams that independently manage operations in their local market, you might prefer to sell cross-border using multiple stores along with the ability to sell and get paid in different currencies for your international selling strategy.