Migrate to Facebook and Instagram by Meta
Starting May 28, 2022, Facebook and Instagram by Meta is managed by Meta. This means that the Facebook and Instagram by Meta is migrating to a new app experience. This update is automatic, and after your channel is updated, you're notified in Facebook and Instagram by Meta. After your Facebook and Instagram by Meta is updated, you can contact Meta for support, or Shopify for support
Facebook data sharing levels are the same as the previous app experience. You can continue to choose how you want data to be collected and shared between your online store and Facebook.
The terms of service for using Facebook and Instagram by Meta are unchanged. Refer to the Facebook Commerce Terms and Policies for more information.
If you are currently running any Facebook Ads campaigns, then they remain active, and you can continue to monitor the campaign performance from your Shopify admin.
After the sales channel update, you can't edit an active campaign or create new campaigns from within the Shopify Admin. Instead, use your Facebook Ads Manager to create and manage new marketing activities for Facebook and Instagram.
Connect Messenger and Instagram Direct to Shopify Inbox
During the migration, the new Messenger app is installed to your Shopify admin to connect Messenger and Instagram Direct with Shopify Inbox. Messenger connects Messenger and Instagram Direct to Shopify Inbox automatically.
Opt out of the Facebook and Instagram by Meta update
If you don't want to participate in the Facebook and Instagram by Meta update, then you need to uninstall Facebook and Instagram by Meta from your Shopify admin.
From the Shopify admin, click Settings > Apps and sales channels.
Next to Facebook, click Remove.
In the Remove Facebook window, confirm that you want to remove the channel, and then click Remove Facebook.
48 hours after you uninstall the channel, a request to erase your customers’ personal information from this sales channel is sent to Facebook.